Blog

B2B and B2C Ecommerce Trends
May
09

Keeping Ahead of the Game – B2B and B2C Ecommerce Trends

Ecommerce sales are leading the way for many businesses, thanks to their customer’s preference of online ordering anytime/anywhere, reduced company costs, and streamlined, error free processing. Last year retail ecommerce sales reached $1.9 trillion.

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How to Create Thumb-Stopping Content
May
08

How to Create Thumb-Stopping Content

Mobile devices have become an indispensable aspect of daily life. You can’t go anywhere now without seeing at least one or two other people scrolling on their phone, either searching for answers to a question, reviewing a product, or just keeping themselves busy in a lengthy line. These moments are called micro-moments and are explained by Google: “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.”

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Storytelling and Evoking Emotion in Film
May
04

Storytelling and Evoking Emotion in Film

Film is one of today's strongest forms of communication. Simply put, film combines both imagery, writing, and music to tell a story. Whether you’re trying to tell a story to your family over dinner or to an audience that wants to hear more about a given brand, understanding the elements that make an emotional impact and knowing how to utilize them in a variety of different ways is the key in making a story memorable.

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Artificial Intelligence and Machine Learning
Apr
28

Artificial Intelligence and Machine Learning: A Guide for Personalization

We are currently living in the age of personalization. All trends in 2017 point to customer personalization becoming the norm and businesses need to take note. Personalization is by no means a cakewalk, even for the most savvy marketer. It takes many hours of researching, collecting data, planning and creating in order to optimize the customer experience.

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Technology Tips for Associations
Apr
25

Technology Tips for Associations Considering International Expansion

Technology is key to helping your association achieve its global growth strategy. Your website and online presence is the global face of your organization and is an essential part of any international growth initiative.

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Create a Personalized Digital Experience –Part 2
Apr
14

How to Build a 360° View of Your Members & Create a Personalized Digital Experience –Part 2, the Personalization Process

Welcome back! In my last post I went over the first half of my presentation at Personifest on how to build a 360° view of your members. Today I will continue with information from the second half of my presentation on personalization.

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Create a Personalized Digital Experience – Part 1
Apr
13

How to Build a 360° View of Your Members & Create a Personalized Digital Experience – Part 1, Your Members

This blog post is the first of a two part series and will provide an overview of my presentation. This post focuses on the first topic – building a 360° View of Your Members.

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Making the Most of Mobile
Apr
06

Making the Most of Mobile

You know how the joke begins--two guys walk into a bar and...everyone is looking at their smartphones. Consumers’ reliance (alright, alright--addiction) on their smartphones might be bad for dinner conversation and REM sleep, but it’s great for brands.

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