Blog

Content in Your Overall Marketing Strategy Blog Image
Jun
15

The Role of Content in Your Overall Marketing Strategy

The content of your website is arguably the most important aspect of your site – and yet how often do companies create a content strategy or even know what a content strategy is? This blog post is based on my recent presentation at our Digital Marketing Forum.

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Chatbots Blog Image Part 2
Jun
13

Importance of Chatbots Part 2

Businesses should always be looking for ways to improve their customer service. The better your customer service, the more likely a customer will choose your company over others as they’ll be confident that any issues that arise will be taken care of promptly and personally.

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Graphic Designer Providing Digital Solutions Through Strategy blog image
Jun
07

New Age Designer

The ultimate graphic designer today doesn’t just have talent for aesthetics, they also have a mindset for business. This is an artist with problem solving knowhow and visual skills that support the challenge at hand. With multiple technology platforms to design for, the current day designer needs be a triple threat with marketing, business, and design skills. By asking the right questions, having a framework, one can begin to create digital solutions through strategy. Ultimately, possessing an approach that marries form and function to create purposeful design.

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Importance of Chatbots Blog Image
Jun
06

The Importance of Chatbots Part I

There always seems to be some new and upcoming trend that rocks the commerce world. It’s hailed as the most promising trend for businesses and, in many cases, it really isn’t. But, out of all the innovative technology thrown at users, occasionally there’s a real diamond. The 80’s got a computer and the early 2000’s saw growth in mobile trends. The diamond right now? Chatbots. Chatbots are still in their infancy stage compared to other digital technology being used, but they are a digital trend that businesses from ecommerce to retail should get to know and use!

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Human Experiences Driven by Commerce Blog Image
May
30

Human Experiences Driven by Commerce

From mobile phones dominating the start of all searches online, to the involvement of voice search, social apps and conversational commerce in consumers’ decisions to purchase, the recent shift in how consumers are purchasing has had a huge impact on retailers that are not prepared for the change. For both B2B and B2C retailers, there are challenges brought about by the technology that consumers are using daily. Here are just a few new thoughts and concepts to keep in mind, to help you stay ahead of the e-retail game.

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Kentico multilingual blog image
May
25

Multilingual Success with Kentico EMS

Kentico EMS allows you to create an experience for your customers based on real-time information. For anyone interested in marketing automation and improving the customer experience, Kentico EMS is a great platform to consider. It is also has exceptional multilingual capabilities and goes beyond many other platforms in terms of the cultural, or multi-lingual settings it can provide - essential for easy management of sites belonging to global brands, published in multiple languages.

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Curated Branding Blog Image
May
17

Curated Branding

Today retail stores are rapidly closing, entrepreneurs are instantaneously launching the next convenient delivery service and consumers are becoming aggressively more selective yet unsystematically flippant. To navigate these progressive changes in the consumer market it’s important to understand branding to get ahead of the curve. Think about all the new ad spaces that are being created through numerous media platforms in technology. Even in print, urban advertisements call attention to the public shouting “HEY, SHOP HERE!” In an increasing ad space/social media driven sharing environment, how does your brand grab a buyer’s attention? Present day consumers want authenticity, not knock-offs. They want thoughtful messaging, real photography, and a targeted identity with a dynamic look and feel.

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uncover-the-hidden-roi-diamonds-in-your-website
May
16

Our First Americaneagle.com Digital Marketing Forum: A Recap

On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

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Building a Strong Brand
May
11

Building a Strong Brand

We live in the age of mobile technology, where online content is always at our fingertips or a click away. Today’s consumers need to be able to connect with businesses online through their mobile devices and laptops. Your business needs to be easily found and have a consistent digital brand across multiple platforms to reach these consumers. What makes a strong digital brand? How can you create the best possible experience with your brand for your online customers?

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