Blog

Content Marketing Ideas
Jul
27

Amaze your Members! Association Marketing Strategies

There are many content marketing ideas that associations can utilize to attract new members and retain existing ones. Read on for some fresh new ideas to add to your association marketing strategy.

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Multi-Channel Marketing
Jul
24

A Beginners Intro to Multi-Channel Marketing

Almost every company or organization is using multi-channel marketing at some level or another, and you experience it daily without even realizing it. Think about your average morning. You grab your smartphone when you wake up, scroll through Facebook, and check your email. Maybe you turn on your radio or podcast, or flip through a newspaper. Through each of these types of media, you are exposed to all kinds of marketing tactics.

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5 Video Marketing Tips
Jul
19

Video Marketing: 5 Important Tips You Must Know

Online marketing experts say YES. During the past few years, video marketing has been one of the fastest-growing promotional strategies on the Internet. Just like other marketing techniques, it continuously evolves depending on people’s needs and demands, on market changes, and new technologies that emerge.

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  • Marketing Strategy
Online Game Creation Blog Image
Jul
18

Online Game Creation: A Winning Marketing Technique!

When award winning author Stephen King approached us with an interesting project, we were thrilled to work with the legendary author and his team to create an exceptional online experience for his fans.

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Online Presence Builds a Community Blog Image
Jul
10

How to Build an Online Community

We are proud to have recently worked with The Shrine of Our Lady of Guadalupe and Catholic Order of Foresters to design and develop websites that provide a service and engage a community. The site for the Shrine of Our Lady of Guadalupe is specifically designed to support an online religious community. The Catholic Order of Foresters site has a dual purpose: a life insurance company offering its services that is committed to fraternal outreach and serving the Catholic community. Read on to find out more about both projects!

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Personalizaton and Privacy Blog Image
Jun
30

Personalization and the Amazon Echo: Balancing Privacy and Convenience

Numerous technical wonders have arrived in 2017. We don’t have flying cars yet, but technology has truly reached an incredible level, and much of this progress wouldn’t have been possible without personalization and data use. Now that data has become so valuable, you might be wondering how we can balance privacy with the convenience offered by today’s technology.

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IRCE Blog Image
Jun
28

IRCE 2017 – Recap and Highlights

Just a few short weeks ago, several of our ecommerce team members attended IRCE at McCormick Place in Chicago. If you are not familiar with the show, IRCE (Internet Retailer Conference & Exhibition) is recognized as the largest e-commerce trade show in the industry. The show attracts thousands of attendees from around the globe over the course of several days.

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Forresters Customer Experience
Jun
21

Forrester’s Customer Experience Pre-Workshop in NYC

The tagline from the Forrester event listing page says it all, “Design and deliver breakaway customer experiences”. This is exactly what I was educated about at the Forrester event in New York City the past few days. Starting on Monday with a pre-conference workshop, and then the main conference Tuesday and Wednesday. I’m happy to report that non-stop learning occurred during all three days! Here is my first day recap, with the next two days to be posted soon.

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Enhance Emil Marketing Success Blog Image
Jun
19

You’ve Got Mail: Strategies to Enhance Email Marketing Success

At our recent Digital Marketing Forum, I presented on the topic of Email Marketing. Here is a recap of my presentation, including a broad overview of the trends for this year and guidance on what you can work on internally.

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