Blog

Digital Marketing Forum Sept. 2017
Sep
20

Helping Our Clients Succeed Online…Our Mission!

One of the benefits of having a website designed, developed, and hosted by Americaneagle.com is the fact that we are continually looking for ways to help our clients maximize their investment with us. It’s a philosophy that is instilled in every employee from day one; our clients MUST succeed. If they do, we will succeed! And hopefully, taking Mr. Walton’s quote to heart…they will sustain this success and we’ll keep on working with them, mutually benefiting one another for years, and maybe even decades.

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Parameter Personalization
Sep
19

Parameter Personalization

Ever need to personalize Sitecore rendering parameters? Sitecore's conditional renderings allow you to override the datasource and/or the component. However we often run into the need to override rendering parameters too. It may be the desire to simply change a color that is specified as a component property. Or it may be something more critical like what I ran into last week with Sitecore Experience Accelerator (SXA). SXA has a mechanism called rendering variants. This is very cool for reusable components, such as Page Content.

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Holiday Website Campaign Strategy
Sep
15

Holiday Email Marketing Guide for Ecommerce - Part 3

Plan ahead. For e-commerce stores to make the most out of the holiday season, it’s important to plan ahead. Identify what holidays your business wants to participate in and focus on tailoring your email marketing campaigns to each holiday.

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How to Personalize Customer Experience
Sep
12

Holiday Email Marketing Guide for Ecommerce - Part 2

Cyber Monday 2016 was the biggest online shopping day in U.S. history, generating $3.45 billion in online sales, up 12% from 2015. This statistic shows how important it is for marketers to get their emails right the first time if they want to benefit during the season.

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Impact of Good Email Marketing on Sales
Sep
11

Holiday Email Marketing Guide for Ecommerce - Part 1

Email marketing has successfully proven itself to be a staple in the marketing channel for ecommerce companies. And as the holiday season fast approaches, it is important for ecommerce marketers to take advantage of every resource they have available. To fully benefit from the potential sales of the season, ecommerce marketers should focus their efforts on email marketing campaigns to get ahead.

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Building a Community through User Generated Content
Aug
17

Building a Community through User Generated Content

Every day, millions of people on social media like, comment on, and share what they have to say across all platforms. This user generated content can be pivotal in creating an online community within your brand. Rather than a brand promoting itself, user generated content (UGC) consists of pictures, comments, videos, testimonials, blog posts and anything else that involves the consumer promoting a brand. In a world where word-of-mouth has become a most trusted resource, user generated content is a great way to spark a conversation and build your community.

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Reputation Management
Aug
11

Why Invest Your Efforts in Yelp Services?

When looking to purchase a new product or try a new service, you want to feel secure that you are making the right decision. Yelp provides consumers with customer reviews in order to minimize the apprehension they experience when it comes to their spending decisions. Nielsen reports that 74% of consumers searching online for a local business turn to a review site.

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Integrating Video Content into Your Marketing Strategy
Aug
09

Integrating Video Content into Your Marketing Strategy

When reading through pages and pages of written content, a video may be just what you need to stop a viewer’s fingers from scrolling right past your businesses’ information. With YouTube now the second-largest search engine next to Google, it is no secret that video content has become vital to today’s digital world. Now, more than ever, people are looking for fast ways to receive information. What better way to get material across to the viewer than giving them everything they need to know in a quick video?

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Mobile Optimization blog
Aug
02

Mobile for Marketers: Optimizing for Conversion

If you were to go 50 years back in time and tell somebody that in your pocket there’s a device that fits in your hand and contains a limitless amount of information, not a soul would believe you. However, the year is 2017 and the future has arrived.

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