Blog

Patient Journey
Feb
02

The Patient Journey: 5 Keys to Healthcare Consumer Conversion

How do you cut through the complicated “sales funnel” and figure out how to effectively reach and convert the actual, eventual consumer who needs your brand? Try mapping out the patient journey.

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Sitefinity Website of the Year Finalists
Jan
30

We’re Progress Sitefinity Website of the Year Finalists!

It’s that time of year again, the lead up to the Progress Sitefinity Website of the Year awards. We are particularly excited to announce that 5 of our Sitefinity sites were nominated as finalists.

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marketing resolutions
Jan
18

Are Your Marketing Resolutions Already Broken?

One in three Americans will have broken their New Year’s Eve resolution by the end of January. For the average marketing team, this may be even sooner. Increased content output, a blog, better SEO performance, an email program, or all of the above are all common goals for marketing teams heading into 2017

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AB-Testing-to-validate-web-site-changes
Jan
12

The Importance of A/B Testing in Validating Website Changes

As marketers, we are making changes to our websites all the time, adjusting headlines, changing images, adding buttons, producing more videos, creating special offers, and so on – the list never ends. But how do we know that these changes are actually producing tangible business results?

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Digital Marketing
Jan
05

Digital Marketing Strategies Webinar Recap – Part One, SEO and Email Marketing

We recently held a webinar focused on digital marketing and how to optimize for success in 2017. Three members of the Americaneagle.com team spoke on this topic; Tim Rohlwing, SEO Strategist, Joe Gustafson, Social Strategist, and Corte Swearingen, Director of Testing and Optimization. In part one of this webinar recap we will discuss the topics of SEO and email marketing; in a second post, we will review Corte’s presentation regarding A/B Testing.

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Quick-Myth
Jan
03

The Myth of Quick

It is important to realize that the myth of quick is not something that just occurs in our general life and tempts us with quick fixes for problems like weight loss, finding love or making money; this myth is also a frequent visitor in the business world.

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Good-copy-leads-to-better-conversions
Dec
15

Writing Good Copy is but a Small Part of Successful Content Marketing

Content marketing plays a YUGE role in influencing your website users. If done right, it gives credibility to your brand and increases awareness of your products and/or services which, in turn, generates more leads, traffic, and sales.

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