Blog

Mobile Optimization blog
Aug
02

Mobile for Marketers: Optimizing for Conversion

If you were to go 50 years back in time and tell somebody that in your pocket there’s a device that fits in your hand and contains a limitless amount of information, not a soul would believe you. However, the year is 2017 and the future has arrived.

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IRCE Blog Image
Jun
28

IRCE 2017 – Recap and Highlights

Just a few short weeks ago, several of our ecommerce team members attended IRCE at McCormick Place in Chicago. If you are not familiar with the show, IRCE (Internet Retailer Conference & Exhibition) is recognized as the largest e-commerce trade show in the industry. The show attracts thousands of attendees from around the globe over the course of several days.

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Enhance Emil Marketing Success Blog Image
Jun
19

You’ve Got Mail: Strategies to Enhance Email Marketing Success

At our recent Digital Marketing Forum, I presented on the topic of Email Marketing. Here is a recap of my presentation, including a broad overview of the trends for this year and guidance on what you can work on internally.

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Content in Your Overall Marketing Strategy Blog Image
Jun
15

The Role of Content in Your Overall Marketing Strategy

The content of your website is arguably the most important aspect of your site – and yet how often do companies create a content strategy or even know what a content strategy is? This blog post is based on my recent presentation at our Digital Marketing Forum.

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Human Experiences Driven by Commerce Blog Image
May
30

Human Experiences Driven by Commerce

From mobile phones dominating the start of all searches online, to the involvement of voice search, social apps and conversational commerce in consumers’ decisions to purchase, the recent shift in how consumers are purchasing has had a huge impact on retailers that are not prepared for the change. For both B2B and B2C retailers, there are challenges brought about by the technology that consumers are using daily. Here are just a few new thoughts and concepts to keep in mind, to help you stay ahead of the e-retail game.

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marketing resolutions
Jan
18

Are Your Marketing Resolutions Already Broken?

One in three Americans will have broken their New Year’s Eve resolution by the end of January. For the average marketing team, this may be even sooner. Increased content output, a blog, better SEO performance, an email program, or all of the above are all common goals for marketing teams heading into 2017

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Digital Marketing
Jan
05

Digital Marketing Strategies Webinar Recap – Part One, SEO and Email Marketing

We recently held a webinar focused on digital marketing and how to optimize for success in 2017. Three members of the Americaneagle.com team spoke on this topic; Tim Rohlwing, SEO Strategist, Joe Gustafson, Social Strategist, and Corte Swearingen, Director of Testing and Optimization. In part one of this webinar recap we will discuss the topics of SEO and email marketing; in a second post, we will review Corte’s presentation regarding A/B Testing.

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MissyForumpart2 (1)
Dec
05

Strategy of Effective Email Marketing – Part 2

Welcome back! On Friday, I posted a blog about why you might choose to use email marketing and how to get started with it. Today we have Part 2 of that post, outlining information on creating email, sending email, measuring performance and information on how we can help with your email needs.

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