Blog

6 Ways Online Fraud Drives Losses for Etailers
Jan
26

6 Ways Online Fraud Drives Losses for Etailers

Last year’s holiday season broke previous records for etailers, confirming a promising future for ecommerce. However, with increased sales comes an even greater threat of fraud and chargebacks that can swiftly reverse a merchant’s fortunes.

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AB-Testing-to-validate-web-site-changes
Jan
12

The Importance of A/B Testing in Validating Website Changes

As marketers, we are making changes to our websites all the time, adjusting headlines, changing images, adding buttons, producing more videos, creating special offers, and so on – the list never ends. But how do we know that these changes are actually producing tangible business results?

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GA-Blog
Dec
21

How to Make The Most Out of Google Analytics – Part 2

Welcome back! Last post I explained some of the basics of using Google Analytics. Today we’ll go further in depth on how to maintain and analyze your data and you’ll learn what data is most likely to be important to your site.

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Ecommerce-Tablet-Shopping
Dec
09

Gilbane Digital Content Conference 2016 Panel: Content Personalization

I was recently lucky enough to attend the Gilbane Digital Conference Content, and was asked to speak on the Content Experts Panel. The conference was a great place for in-depth discussions with experts who are passionate about digital content, speaking from a multitude of different channels and perspectives.

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Engage Users
Dec
08

How to Engage eCommerce Site Visitors and Help Them Bond with Your Products/Brand

What are the biggest challenges you face in running your eCommerce site? You'd be in good company if you said, “Well, driving more traffic, for one. Getting more users to keep coming back is another. Engaging them so they spend more time on the site and share what they found with their friends is a third. And, of course, in the end it is just encouraging them to go through with the checkout with bigger average carts.”

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Cyber-Monday-Blog-Image
Dec
07

Post-Cyber Monday Update

This year, Cyber Monday reached record revenue highs, and was a huge lift for retailers across the United States. Thousands of merchants are once again grateful for sites that are efficient, able to handle high traffic, and responsive.

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MissyForumpart2 (1)
Dec
05

Strategy of Effective Email Marketing – Part 2

Welcome back! On Friday, I posted a blog about why you might choose to use email marketing and how to get started with it. Today we have Part 2 of that post, outlining information on creating email, sending email, measuring performance and information on how we can help with your email needs.

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