Blog

analytics_image
Aug
20

Getting to Know Google Analytics

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.

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How to properly select an ERP system that is sure to satisfy
Jul
30

How To Properly Select An ERP System That Is Sure To Satisfy

There are over 1,000 manufacturing systems in North America and yet The Wall Street Journal has stated that “73.8 % of all manufacturers are dissatisfied with their current ERP systems.” Why?

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  • Partner
  • ERP
Vanilla Java Script
Jul
17

Switching back to Vanilla…JS

Back in the days of the second browser wars, jQuery and other libraries emerged to try and conquer the emerging browsers into a cohesive and easy to use syntax. Around 9 years ago, the Javascript world was quite a buggy and an inconsistent place with Internet Explorer 6 and 7 in play. Firefox was starting to emerge, Netscape Navigator was still around, and Chrome didn’t exist yet. Having to write any decent Javascript that worked cross browser was a nightmare at times. Mootools, Prototype, and jQuery introduced easier cross browser DOM and CSS manipulation as well as convenient animation options. It’s no wonder developers across the globe grabbed these tightly with their calloused, worn out fingers. Many faces were saved from keyboard smashes and the web world hasn’t really let go since.

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Lost in the World of Pixels, Screens, and Viewports
Jun
11

Lost in the World of Pixels, Screens, and Viewports

With all of the devices available now, it may seem that developing and testing is a nightmare for your web project. The amount of screen sizes to think about is a lot more diverse than the older days of mostly 1024px monitors. But what complicates things further is that these devices have different pixel densities. There ends up being more vocabulary and marketing that complicate the subject.

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  • Responsive
  • Website Performance
I love Data
May
20

Why A/B Testing is Important

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

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Partner Blog
Apr
22

How Partner Products Can Help You

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

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Navigational Overload
Feb
06

Preventing Navigational Overload

“Too much of a good thing is bad,” is a phrase I am sure many of you have heard at least once in your life. While the phrase may be a bit cliché, there is some truth to it. It is something that I have seen on many sites in my time. You visit an ecommerce site only to be overwhelmed by a multitude of site marketing and hundreds or thousands of hierarchical navigation links. You may have an idea of what you want, but have no idea how to get to it.

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  • Users
  • Navigation
  • Experience
Accessibility In The World Wide Web
Jan
20

Accessibility In The World Wide Web

The web has grown a lot over the past 20+ years since it became available to the public. With this growth the visual experience for users has matured as well. Sometimes we forget how different sites used to be but taking a look at Space Jam always reminds me how much more complex sites have become.

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  • 508 Compliance
Unlock Shopper
Dec
30

Unlocking Shopper Behavior & Boosting Your Cart Conversions

Google’s Shopper Analysis report allows you to gain invaluable, up to the moment, clear insight and understanding into the nitty gritty details of consumer behavior. With this report, customer product engagement, viewing, cart initiations, abandonments, payment methods, and transaction completions are no longer a mystery. Remarketing campaigns will become your go to tool as you work to capture any lost sales.

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  • Analytics
  • google
  • Ecommerce
Digital Experience Management
Dec
23

Best Practices for Digital Experience Management

Digital experience management is the collection of processes and technology used to provide a consistent experience to customers across all channels. These channels may consist of email, social, web, mobile, and video.

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  • marketing
  • Interaction
  • Digital Experience