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Cortes Blog
Apr
22

A Simple Method to Discover Your Site’s Friction Points

Every website has a primary goal – that one important action that you want all visitors to take, whether it’s filling out a form or buying a product. And while you should obsess over that goal and work on ways to improve it, don’t forget that the average conversion rate for an ecommerce site is only 2-3%.

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  • Strategy
improving your website using scientific method
Mar
31

Improving Your Website Using the Scientific Method

Running scientifically controlled experiments on your website is one of the best ways to ensure your site continues to evolve and improve. Successful split testing requires a repeatable framework upon which your ideas can be systematically tested and validated over time.

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  • A/B Testing
  • testing
Part 4 of a Radical Redesign with AB Testing
Mar
29

Part 4 of 4 | Radical Redesigns with A/B Testing

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals.

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  • A/B Testing
Part 3 of 4 Growing Revenue
Mar
22

Part 3 of 4 | Growing Revenue with A/B Testing

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part three of four, we discuss growing website revenue with the power of A/B Testing.

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  • A/B Testing
  • services
  • Ecommerce
shutterstock_364325423_final
Mar
15

Part 2 of 4 | Improving Lead Generation with A/B Testing

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part two of four, we discuss improving lead generation with the power of A/B Testing. Watch our video...

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  • Strategy
  • A/B Testing
Conquering Banner Blindness Blog Image
Mar
11

Conquering Banner Blindness

Have you ever heard the term “Banner Blindness?” It was coined a dozen years ago by researchers Jan Panero Benway and David Lane at Rice University. It refers to the phenomenon where a web page contains so many banners that visitors either consciously or subconsciously start ignoring them. Here’s a good example of it.

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  • A/B Testing
Radical Form Redesign
Mar
07

Radical Form Redesign Provides Thousands of New Leads for Dale Carnegie

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked Americaneagle.com for help last year in improving their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages

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  • A/B Testing
Simple page Changes Large Performance Improvements
Mar
04

Simple Page Changes Can Result in Large Performance Improvements

The A/B testing team here at Americaneagle.com has designed set-up and implemented hundreds of split tests over the years, but one of our favorite types of tests focuses on removing distractions and increasing page clarity.

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  • A/B Testing
AB Testing - Video 1 Optimized
Feb
19

Part 1 of 4 | What is A/B Testing?

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

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  • Strategy
  • Planning
  • Customer experience
a-b-testing-what-is-it-and-why-is-it-important-optimized
Sep
15

A/B Testing: What is it and why is it important?

All too often, I see companies spend large portions of their digital marketing budget on PPC strategies that are driving traffic to a site with low conversion rates. If they just took a portion of that budget and used it to improve overall site conversion rate, they could drastically improve the ROI of their paid advertising spend.

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  • Marketing Strategy