Blog

Conversation-rate-increase
Nov
22

The Power of Conversion Rate Optimization

There are essentially two “knobs” you can turn to make your website more profitable; the knob of traffic and the knob of conversion rate. In an ideal world, you’re able to crank both these up simultaneously.

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Marketing-AB-Test-Image
Nov
11

Optimize Your Marketing Through A/B Testing

No matter the size of your prospect list, optimizing its performance will improve your results. One of the best ways to optimize the performance of your marketing campaigns is to take a “test and learn” approach via A/B testing.

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A-B-Testing
Oct
28

Get More Value from Your Testing Program by Fully Interpreting the Results

The average industry win rate across split testing is typically about 20%. That means that only 1 in 5 tests may produce usable results. We tend to measure program success on only the winning tests but what happens to all that other data?

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Social-Proof
Aug
26

A Focus on Social Proof: Principles, Usability and A/B Testing

There’s a lot of talk about the effectiveness of social proof psychology in split testing. Interestingly, the more it’s talked about the more it may be true. That’s because social evidence we hear from others in our culture persuades us to assign more credibility towards that information, whether or not it’s actually true.

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Art_of_Persuasion
Aug
12

The Science of Online Persuasion – Part 2

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

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IRCE Blog Pic
Jul
26

Topics and Themes from IRCE 2016

The Americaneagle.com team has been attending the Internet Retailer Conference and Exhibition (IRCE) for many years, this year included! As our presence at the show has grown over the years, we have also been able to send more staff to absorb more information on ecommerce trends and learn about the latest challenges e-retailers face.

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Blog 2
Jul
22

The Science of Online Persuasion – Part 1

Marketers have been trying to persuade people for centuries. From the street corner huckster to the modern day sales person, we are inundated, both consciously and non-consciously, with people working to influence our perception and convince us to take some type of action.

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AB Testing Image
Jun
03

Be Careful of “Best Practices”

It’s very easy to get caught up in what digital marketing experts call “Best Practices.” A best practice is defined as a technique that has been generally accepted as superior because it has produced positive results in a wide variety of circumstances.

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  • A/B Testing