Shop.org’s main statement on their website says it all: “Shop.org is a community that’s truly by the member, for the member. This is THE place to connect with retailers and industry pros who know and love the world of digital retail.”
That statement resonated with the gathering of retailers and industry pros in Rancho Palos Verdes, California last week at the Shop.org Digital Experience Workshop. This event isn’t Shop.org’s largest, however, the conversations and interactions are evidently impactful in the sense that the smaller setting means more time is available for one-on-one discussions or roundtables about different digital retail topics.
I was honored to be asked to be one of the doctors for the “Dr. Is In” sessions again this year. Event attendees had the opportunity to sign up prior to the event online
, or during registration if there were spots available with myself or other doctors. As “Doctors” we reviewed, analyzed, and took the pulse of the website, to see where we might find an opportunity to improve performance.
These opportunities range across all the digital marketing and website optimization areas, including:
- Customer Journey Optimization
- Conversion Optimization
- Merchandising & Branding for Conversion
- UX/User Experience
- User Testing
- Email Optimization
Through all of these different opportunities, the doctors provided practical advice that a retailer could implement to make improvements to their website. When you have data and technology combined, you can create a better experience and then you can become smarter about your business. By optimizing for the different areas above, marketers will impact revenue, and, most importantly, improve the customers’ experience with the brand.
I personally loved these sessions. It was great fun to talk with digital marketers and quickly understand their audience, discuss opportunities that I could see on their site, and offer new ideas from other sites that I have worked with or seen myself. Luckily, as I can talk a lot about opportunities for optimizing a website, the sessions were increased to 40 minutes.
I am looking forward to furthering conversations that were started, and recommend that if you haven’t tried the ‘Doctor Is In’ opportunity from Shop.org, that you make sure to sign up for a session in September at the Digital Summit
If you would like to learn more about website optimization opportunities, please contact us