One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.
In order for a relationship to work, your investment of time and effort cannot be fake. There is no substitute for one-on-one interaction over a prolonged period of time. When you think about it, it’s kind of weird that we expect people on those relationship-centered TV shows (hello Bachelor/Bachelorette anyone?) to develop healthy, close relationships in a matter of a few weeks. It pretty much dooms them to failure from the start.
So why should your relationship with your customers be any different? Just like you would not send pink roses to your steady gal Jane when you know she likes red roses, paying close attention to the likes and dislikes of your customers is important. And the only way to know your customers is to track their experiences through your chosen channels and to have your marketing efforts analyzed over a period of time. By using Sitecore’s ADIA technology, this type of tracking and analyzing is easy.
The first step is to track all your customers’ interactions with your content across all channels. Sitecore does this through their marketing platform with an easy-to-use interface that requires no coding, tagging, or development work. This gathering of data will give you the comprehensive view you need to analyze customer experiences and measure the performance of your campaigns in the short and long term.
In addition, this kind of measurement goes beyond clicks and likes to helping you understand how engaged your visitors are. Sitecore is a customer engagement platform that measures the actual value of the engagement. It not only measures the quantity, but the quality of each interaction for insight into what’s working and what needs to improve.
Sitecore’s platform also allows you to associate multiple visits, goals, actions, and types of visitors with each campaign and get an overview of individual customers' interactions with your marketing programs. No one wants to waste time and effort on ineffective tactics, whether you are pursuing a potential customer or making plans with Jane for dinner. Make the most out of your marketing efforts and see what Sitecore
has to offer your business!