Americaneagle.com presented their highly anticipated Forum at their Des Plaines, IL headquarters on Tuesday, October 2nd 2018. The turnout for the event was great as customers from a diverse mix of industries and job duties all assembled for the day-long event. The no-cost Forum is always a great opportunity for our incredible customers to join us and learn about new technology and exchange ideas with each other. There were many sessions going on simultaneously throughout the day on several floors of the building as each class was designed to cover all aspects of the current trends in website development, design and success on the internet. Just as importantly, the Forum allowed the staff of Americaneagle.com to have some extra, one on one, face time with our great customers.
The Forum kicked off strong with a great keynote speech by Melanie King, Manager of I/T Projects and National Accounts at Dairy Queen. Melanie described in great detail how the iconic organization had struggled internally for years with being able to create a method to effectively and simultaneously communicate with the thousands of franchised Dairy Queen stores around the world. This challenge was made worse by the fact that there existed a vast difference in operating technology being used at many of the locations. Some of the franchised stores were up to date with modern business technology, whereas others were still using a cash box. Dairy Queen partnered with Americaneagle.com with the goal of finding a solution to this business challenge. Out of the collaboration between the two organizations came The DQ Hub, a high tech, powerful but user friendly portal that addressed all aspects of internal operating procedures for franchisees. Dairy Queen stores from all over the world can now access the latest information about virtually any topic relating to the operation of a location, including promotions, marketing, product preparation and much more. The DQ Hub developed by Americaneagle.com has provided Dairy Queen with an amazing tool that brings operational consistency to thousands of locations around the world.
Following the keynote address, the Forum sessions began. Attendees from many different industries and backgrounds had a chance to attend any of the breakout sessions of their choosing and there was no shortage of interesting and insightful topics. The classes were moderated by Americaneagle’s staff of subject matter experts who are leaders in their field of concentration.
Session topics included:
- Intro to Analytics: Make Smarter, Data-Driven Decisions
- Advanced Analytics: Raising the Bar for Data-Driven Insights
- Humanizing the Digital Experience (Interactive Panel)
- 5 Site Search Tips to Maximize Conversions
- From Concept to Completion: Impactful Designs
- SEO Insights, Trends, and the Latest from Google
- Setting a Solid Foundation for your Next Project (Interactive Panel)
- Sitemapping 101 – Restructuring for Content Success
- Expert’s Guide to Creating a Stellar Marketing Calendar
- Navigating Compliance & Accessibility
- No ecommerce? No problem!Best Practices for Driving Traffic & Conversions
- Come on Down…Find out What to Expect from Ecommerce in 2019 Game Show
- What’s Next? The Future of the Internet
- Effective Strategies for Incorporating Radio & TV into your Marketing Mix
Needless to say from this extensive list of sessions, there was something for everyone. A delicious lunch served, for as they say, the brain can only absorb as much as the stomach can hold. The Forum concluded with a fun filled happy hour, in which customers and Americaneagle.com staff participated in lively discussions and the exchanging of ideas. The happy hour also gave many of our customers the chance to get to know each other, network and share insights as to how they have accomplished their goals online.
If you weren’t able to attend the Americaneagle.com Forum, you missed a lot. We will continue to have these forums in the coming months and years to fulfill our mission of remaining on the cutting edge of web design and development. It will always be our main goal to help our customers continue to achieve maximum success on the internet. Be sure not to miss the next Forum. We promise a great return on investment!
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