2017 has been a big year for web design, development and digital marketing. We’ve put together a brief recap of specific topics you need to be aware of!
Website accessibility has become a priority for many organizations looking to meet compliance guidelines, expand their user base and make their sites accessible to all. Throughout 2018, we predict a continued growth of interest and demand for web accessibility.
The expectation for personalized content continues to grow. Personalization has become vastly important for engaging with your users throughout 2017, and you can expect the majority of the big name brands and many smaller players to continue in this direction through 2018.
Throughout 2017, many companies started to rely on marketing automation more and more. Marketing automation enables you to send email reminders and prompts to your customers without investing vast amounts of time and money. Consider looking into this for 2018 if it’s not something you’re using just yet.
B2B will become the new B2C. At the moment, B2C sites are storming ahead in terms of usability. In the coming years, B2B sites are likely to start utilizing the same online commerce strategies that B2C uses to provide a better online customer experience for their users. We started to see this interest develop in 2017.
By now, many businesses have responsive sites to ensure their users can access them while on the go. Continuing to focus on mobile is a great idea – ensure your site loads quickly from mobile devices and that it’s easy to navigate and use. In today’s busy world, users want to find what they’re looking for and complete a task or purchase as efficiently as possible.
Search engine optimization continues to grow in importance. According to Google:
- 3 in 4 smartphone owners turn to search first to address their immediate needs.
- Search interest in “open now” has tripled in the past two years.
- Nearly 2/3 of smartphone users are more likely to purchase from companies with mobile sites or apps that customize information to their location.
Video is the next big thing. We’ve seen an increase in demand for video over 2017, and it is set to continue as we proceed into 2018. Viewers are moving away from their TV sets to watch content online: Paid Youtube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising.
Take a look at our new whitepaper “The Rise of Experience Marketing”, for more great ideas for 2018.
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