Our First Americaneagle.com Digital Marketing Forum: A Recap

Staff Blogs Staff | May 16, 2017 Comments
Web Design and Development Strategy | Uncover Hidden ROI
On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

This is the first in a series of blog posts covering the information shared at our Digital Marketing Forum, so that all our readers, clients and friends can benefit from the content delivered at the event.

Uncover the Hidden ROI Diamonds in Your Website

The event kicked off with a presentation by Mike Haley, VP of Digital Strategy at Americaneagle.com. Mike shared some stats to highlight successes that Americaneagle.com clients have had, including:

  • 723% YOY increase in revenue from Black Friday to Cyber Monday
  • 23% Increase in revenue from email program
  • 11% Conversion rate from email program
  • 157% Increase in mobile transaction from A/B testing program
  • 295% Increase in organic traffic from SEO program
  • 128% Increase in revenue from a $500 social media spend for one month
  • $1.1M Sales from A/B testing program

Why Digital Marketing? Spend vs. Investment

The biggest impediment we hear from clients is: spend.


We look at data and focus on your ROI. We tailor our suggestions to your specific needs, to make your digital marketing spend an investment.

Take a moment to think about the following:

  • What if your competitor doubled their digital marketing spend? What would you do?
  • If you doubled your spend, how would you allocate the investment?
  • What metrics are you using to measure the effectiveness of your marketing strategy?


Prioritizing Web Strategy 

However, there are many more ways to get your customers into a funnel, including:
  • Email
  • Marketing automation
  • Social

 

Improve your ROI

Getting a return on your investment was a common theme throughout the Digital Marketing Forum that we addressed in every session. If any of the following points describe your organization, you could benefit from improved digital marketing:
  • You don’t have an integrated strategic direction
  • You want to increase market share
  • You’re working in silos without a unified message
  • You’re missing a defined value proposition
Did you know that:
  • 37% of your competitors plan to increase their digital budget in the next 12 months (Hubspot)
  • Digital marketing facilitates interaction with targeted audiences
  • Digital marketing caters to mobile users
  • Digital marketing is currently more cost-effctive than traditional marketing

Our Digital Marketing Services

If you are ready to start incorporating more digital marketing solutions into your business, take a look at some of the professional services we offer:
  • Creating and publishing fresh content
  • Data management
  • Campaign creation
  • Analytics Reporting
  • Promotions
  • Managing Social Media
  • Quality Control
  • Marketing
  • Search Rankings

Looking Forward

While this post only skims the surface of the content covered, we are planning to share even more from this Forum event.  We encourage you to check our blog regularly for more recap posts specific to our Digital Marketing Forum and to learn how our agency services can help your organization.

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