The more things change…
1. Video, Video, Video
The time of reckoning is upon us: if you don’t have video, you’re not marketing effectively. It’s the majority of content consumed on mobile, nearly half consumed on desktop, and is one of the few ways to grab a viewers attention.
In 2017, the rate of consumption will only increase for video content, making it only harder for your written content to find traction.
From simple social media ads to large scale campaigns, 2017 is the year to cleave out space in your marketing budget for video production.
Don’t think of automation as a fix-all for gaining more customers, but as a big lever to pull to slowly but surely pull conversions out of your dormant audience segments.
With tools becoming cheaper and easier to use, you can save more resources for building compelling campaigns, investing in content initiatives, and curating your marketing efforts.
3. Analytical Mindset
This is where Big Data, UX, and Analytics implode into one thing – the analytical mindset. From your content to your click-through-rate, having an analytical mindset will only make your efforts more efficient and successful.
For 2017 it’s not about just having the data, it’s using it.
From A/B Testing to segmentation, and even Google Analytics, 2017 is the year data is applied not just gathered.
4. VR Won't Be Here, Yet
Virtual Reality and Augmentation are set to dramatically change the way brands market to customers, but it will remain very expensive for 2017.
The big goal for 2017 for your business is to see how to incorporate VR into your 2018 plans.
5. Algorithm Changes
2017 will be another year of dramatic algorithm changes, just like 2016 and the years before that. More than ever, organic content is the best way to weather these changes, and a strong community built around your brand.
What’s the best way to do that?