Trends come and go, so applying best practices to your e-commerce website can help you navigate the changing tides of your industry, allowing you to get more mileage out of your platform. Here are 5 tips to keep your website future-proof:
Have a Content Calendar
Doing social media, but not happy about your results? Nobody opening your emails? It may be because you lack a content calendar. Having one won’t make your marketing efforts magically more effective, but you do begin thinking ahead and fleshing out content more.
With this in place, it gives you a chance to take a step back and assess what’s working and what’s not.
Have an SEO Strategy
Optimizing product descriptions, blog posts, and images are crucial. SEO is often the last thing people think about when uploading videos, projects, and new pieces on your site, but it should be the first.
Having a solid SEO strategy will keep traffic coming in and provide a steady stream to hedge against flash-in-the-pan marketing trends.
Personalize Your Offerings
Don’t just copy and paste a manufacturer’s product descriptions. Don’t just rely on sales to make one. Building new and unique copy and content is a breath of fresh air for the customer and it breeds loyalty.
Clean and Segment Your Lists
An email campaign is only as good as the list it’s sent against. An auditing, cleaning, and re-engaging of old email account creates a more accurate and more effective list for email campaigns.
Email marketing is the golden goose of digital marketing. Always make sure it’s fed.
Always ask, “How can we help the customer?”
Simple enough and not a strategy as much as a mindset, asking this simple question frames marketing tools as solutions, not just ways to make a sale.
Providing help and surprising customers will keep them coming back for more, forever.