It’s a fact - relevant and high quality social media content will lead to better search result rankings for your website.
Google regularly modifies their search algorithm and it can be quite a challenge to keep up with the latest “DO’s” and “DON’Ts” in relation to SEO. What you can control, however, is the social media content that your organization produces, as content that engages users does indeed add weight to your rank position.
It’s important to note that search engines are smart, not dumb, like Fredo Corleone, and will easily pick up on a fake buzz or black hat tactics. Buying likes or followers or creating fake social media accounts won’t help – in fact, it will hurt your rankings in the long term as it doesn’t take long for search engines to identify questionable behavior. Common sense goes a long way - if you’re not providing authentic, engaging, good informational content you’re not going to help your rankings.
A scalable SEO campaign is complemented by social media when as many areas as possible are covered, including Twitter, Facebook, YouTube, Instagram, Pinterest, Google+, and LinkedIn.
Besides helping to build brand authority, staying active on social media is a huge advantage for SEO because social sites have a high domain authority. Pages on social sites can rank for targeted keywords which can result in multiple brand listing in search results. Social media sites are also frequently crawled by the major search engines, so links can help pages get indexed.
Here are 5 quick tips on what you can do in order to maximize your social media to help your SEO:
1) Grow Your Number of Followers.
Hundreds of followers won’t receive the rank bonus that thousands of followers will. Search engines can tell the difference between spam likes & followers and authentic ones. Grow your followers by following back and providing good content! Follow good social media practices and your followers will grow.
2) Encourage External Inbound Links.
This relies on pre-existing authoritative content which may encourage sites to link to your content. This is a great way to use social media, as the search engines will look at your site as a viable, important resource for information. Give your audience the correct tools in which to share your content – and make it easy for them to do so!
3) Optimize Your Posts for Searches.
Create unique Meta information, optimize images & content. Use hashtags so that your content is found during relevant searches on social media sites.
4) Encourage and Engage in Social Sharing.
Validate your brand by social sharing. Brand authority can rise when search engines see authentic external sources and are able to validate these. Social shares are the new form of link building. Make sure you have something “shareable” – and be a good follower and share good content from others as well.
5) Locally-Optimize Your Posts.
Post while in the community – take pictures, tag people, offer discounts, mention your local customers – all of this will go a long way in making sure your website comes up near the top in local searches. Display your business address, service areas, phone number and engage with similar businesses as well. List your business in Foursquare and let users check-in.
Social media strategies should be a major part of your overall marketing and SEO plan for your website. Focus on all of your long term goals and objectives to build a solid foundation. If you build relationships through social media that align with both short and long term goals, you will realize true success.
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