As part of the vast World Wide Web we’re all competing for attention, so when someone lands on your page, capturing their interest and keeping it is essential. Check out our top tips for writing content that will get you the attention you deserve.
Decide What You Want to Say
Having a clear idea of what you want to say to your readers is an important starting point. Figure out your key point and make this the focus of your blog or article throughout.
Find Out What Your Readers Want to Hear
What are your readers searching for? What do they want to find out more about? Remember, you are writing for an audience, and what they want to know is just as important, or more, than what you want to tell them.
This point can also help you with SEO – providing valuable educational information can drive traffic to your site. Answering commonly searched-for questions might even help you rank in Google’s Featured Snippets.
Use Your Words
Once you know what you are going to write about, get your ideas down on paper. Your first draft should say everything you want it to. Worry about editing and cleaning up your text when you come back to it to create a second draft.
Tailor Your Language to Your Audience
Business professionals and technically minded writers often know their subject so well that their use of industry terminology can be baffling to those that are new to the subject. If you’re writing for like-minded professionals, using technical jargon may be relevant, but if you’re writing for clients, remember to use more familiar language to avoid alienation.
The Flesch Reading Ease Formula and Flesch-Kincaid Grade Levels can help you determine how readable your content is. The recommended reading level for most marketing content is typically that of an 8th grade student, at 13-14 years old.
Make Every Word Count
Be concise. If your days at school have left your equating ‘longer’ content with ‘better’, it’s time for a rethink. In today’s busy world, readers and web users appreciate finding the information they need as efficiently as possible.
Consider Content Structure
The structure of your content can also make it more friendly and readable. An article or blog posts made up of long paragraphs can be intimidating. Breaking your content into subheadings, using bullet points or choosing a Q&A style format can help readers stay engaged.
Ask For Action!
Why did you want your reader’s attention? Consider what you want them to do next, and what action they would be willing to take.
Add a relevant call to action at the bottom of your blog post or article. Whether it’s signing up for email or submitting a contact form, make sure it’s relevant and helpful to both you and your reader.
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