Planning Your Campaigns
Planning for the New Year is an important step in any marketer’s calendar. Think social media, blog posts, email campaigns, print marketing… any way you can, getting your brand in front of customers will help make your sale days a success.
Here is a list of the top sale days of 2019 so you can plan to get your brand in front of your customers on these important dates.
New Year’s Day
The very first day of the year and shopping is on many people’s minds. Your customers will likely be looking for a deal, hoping for discounted items at the tail end of the holiday season.
- Promote sale items
- Set up and promote online discount codes
- Make use of sale banners and email campaigns
- Market for New Year’s resolutions – promote items such as exercise bikes, health products, fitness clothing, water bottles, and self-improvement books.
Clothing and accessory retailers, don’t forget to consider Presidents Day when you schedule your winter sales and make room for spring apparel.
Memorial Day means an extra day off work for countless Americans, so if you have a retail store you’re likely to see increased footfall. Encourage online shoppers to your website too and you’ll likely see an increase in traffic.
The 4th July is a great day to market summer items and back to school equipment. Make sure you convey a sense of celebration and unity in all emails and marketing campaigns when you promote your business over 4th July. Animation is likely to be a popular new addition to email campaigns next year, and red, blue and white color schemes are an ever-popular 4th July trend that your marketing campaign can incorporate.
Labor Day is the perfect opportunity to promote summer equipment as the season comes to an end. Try featuring items such as grills, outdoor equipment and summer clothing for sale success.
Black Friday is one holiday you should plan for extensively, particularly if you have a brick and mortar store as well as an ecommerce store. There’s no doubt ecommerce is also important on Black Friday - check out our previous blog post on Holiday Planning to get your SEO and PPC in check.
The most important day of the year for online retailers: be ready to go all out for Cyber Monday. Take a look at our Cyber Monday Tips and contact your account manager to get ahead of the game with digital marketing services for next year. This Cyber Week Round Up will help you with some stats should you need any further convincing.
Don’t miss out on this lesser-known winter holiday sale day. Falling on the second Monday of December, Green Monday is known as the biggest day of the month for sales, and is considered the second biggest online shopping day of the year.
Need help with marketing campaigns or creating a marketing schedule for next year? We are here to help.
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