Expanding Your Social Media beyond a Brand Voice

Joseph Gustafson Joseph Gustafson | October 31, 2016 Comments

Reporting on your digital marketing efforts

Half the money I spend on advertising is wasted; the trouble is I don't know which half – John Wanamaker.

It’s the most well-known quote that marketers fear, and most often quoted by the front office, but ROI doesn’t need to be a mystery. In fact, it never should.

Social media marketing has gone from a niche vertical to consuming significant portions of marketing budgets. If you haven’t started reporting on your efforts in this regard, we can help.

How to Track.

The first step is tracking your customers down. Implementing personalization or a robust site search tool is a great way to get started. With them, you can get a better idea of where customers came from, where they left, and how to retarget them.

If you’re not ready for those steps just yet, even the most basic Google Analytic dashboard can help find out if you are driving a significant number of social traffic.

Social media dashboards, such as Facebook, only tell you half the story – if your content is working. This is crucial information, but following that up with your site metrics is the only way to tell if you’re driving sales, signups, or other key conversion metrics.

Where to Start Report?

Don’t have a dashboard, don’t know where to start? Here’s where we can help. We have three levels of strategy projects for your business, and each one can help you in the research process.

They are:

Social Media Audits

Why do it?

Because knowledge is half the battle in figuring out which half of your marketing plan is not working.

Contact us today for more information on your content strategy goals.


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