• Marketing

Why Should You Use Infographics for Your Marketing Campaigns?

Joe Palko | January 09, 2015 Comments
Why Should You Use Infographics for Your Marketing Campaigns?
These days, as you browse through various websites and participate in social media networks, you'll often come across a plethora of visually laid out digital posters containing different relevant data. In the ecommerce world, content remains king although it has taken on fresh looks that are more effective in this modern age and time. Infographics are one of these new ways to interestingly present content. 

Quality infographics contain useful information presented in a compelling way, combined with easy-to-understand images based on data. 

Here are the most important reasons why infographics should be a part of your online marketing plan: 

Visual Learning
People are natural visual learners, especially in today's world where we are continuously bombarded with various images and moving pictures. If the education industry is adjusting to this modern change and need, ecommerce has to follow suit. It's the only way to get ahead of the competition and capture more followers and prospective customers. 

These days, movies are becoming more fast-paced. Computer and video games look so real. The Internet is crawling with tons of images that are screaming with a multitude of messages. If you don't level up to them, your content might get eaten up or buried alive. You have to play the same game to appeal to today’s consumers. 

Information Age
Because of the present information age, it's essential to always exhibit relevant data related to your business. However, because there's so much around us, you must make your content stand out. Online marketers would agree that one great way to accomplish this is through the use of infographics that are attractive, compelling, substantial, and often viral. 

It's definitely a good idea to have original infographics, designed to complement your branding, made. Yes, it may require added time, effort, and money on your part - but will be worth it in the end. 

Effectiveness of Stories
In all industries, advertising and marketing experts have always emphasized the importance of telling a story. People innately love and appreciate a good story, which they can easily absorb and retain. Nevertheless, you must tell your story in an effective manner. Infographics can help you do this. In one glance or within a very short period of time, you'll be able to provide several pieces of info and convey your message in an interesting way. 

Studies consistently show that the majority of consumers don't like to be sold to. They, however, are swayed by stories. In the same way that you get excited over a newly opened café that your friend told you about, there's a bigger chance that your target market will get excited over your new products if you use compelling stories. For instance, feature true-to-life stories of people who lost weight and improved their lives because of your weight loss supplements. Express positive emotions associated with your jewelry through a story of a marriage proposal or a reunited family. 

•Brand Awareness
Brand awareness is of utmost importance if you want your prospective customers to have your name come to mind when they are looking for your particular type of products and services. Branding has to be a huge part of all your marketing campaigns. It’s important, through your custom-made infographics, to incorporate your company logo, tagline, and colors. 

Be sure to keep your branding consistent not just with your online marketing campaigns and materials, but also offline. Everything should have the same appearance or image in order to be well-retained by people to encourage them to turn to your business when the need for your product or service arises. Remember that repetition and consistency are key factors here. 

•Viral Capacity

You've probably come across different infographics on the net. Bloggers, web masters and users, and Internet marketers all utilize them to drive a point and to share information. This is because they are easy to scan and understand as well as being interesting and sometimes even amusing. Thus, they have a great capacity to become viral. When this happens, you get to enjoy the benefits of expanding your reach online with so many people sharing your content all across the globe. 
Typically, images shared more on social media networks rather than actual articles and text-only content. So instead of merely enumerating the statistics you were able to collect in your blog entry, have them laid out nicely in a visually appealing infographic. Surely this will ensure a greater chance of being passed on. 

Expertise and Authority
When you present well-researched data, you get to increase your authority and credibility. It helps to make you one of the trusted experts in your specific industry, which will make target customers choose you over competitors. Your company, brand, or business will easily be trusted the more you jack up your expertise. 
Because there are so many players in the market now, it can be difficult to acquire a bigger share of consumers. This is why expertise and authority are crucial. They can give you that extra boost to propel you forward. 

•Search Engine Optimization
Many years have passed since search engine optimization flourished in ecommerce and made so many marketers desperate for it. The race has long become stagnant but a lot of marketing specialists believe that it continues to play a major role in Internet marketing. 

Just imagine how beneficial it would be for your website if many people link back to it because of your very own infographics. Oftentimes, these are quality links, thus furthering your chances of getting a better search engine ranking and also generating more traffic toward your site. 

If you're not yet having your own infographics made, it's about time. You'll undoubtedly reap the rewards, so don't give the expense much thought. Your internal efforts and resources will not go to waste as long as you use the infographics properly. 

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