Driving Traffic through Effective SEO and PPC

Driving Traffic Through Effective SEO and PPC Image

Welcome back to our second in a series of blog posts on the presentations at our recent Digital Marketing Forum! Our second presentation of the day, led by Tim Rohlwing, Sales Executive & Digital Strategist and Courtney Bessert, Director of SEO/SEM, was on the topic of SEO and PPC.

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Creating Digital Certainty

Americaneagle Partner Partner May 22, 2017 Comments
Key Metrics Tool Product Image

When you build and design a fresh, new website, some important factors should be considered, including user behavior on your old site, user experience, sensible design, and accessibility for those with disabilities.

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Curated Branding

Brand Image for Web Design

Today retail stores are rapidly closing, entrepreneurs are instantaneously launching the next convenient delivery service and consumers are becoming aggressively more selective yet unsystematically flippant. To navigate these progressive changes in the consumer market it’s important to understand branding to get ahead of the curve. Think about all the new ad spaces that are being created through numerous media platforms in technology. Even in print, urban advertisements call attention to the public shouting “HEY, SHOP HERE!” In an increasing ad space/social media driven sharing environment, how does your brand grab a buyer’s attention? Present day consumers want authenticity, not knock-offs. They want thoughtful messaging, real photography, and a targeted identity with a dynamic look and feel.

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  • marketing
  • Design

Our First Americaneagle.com Digital Marketing Forum: A Recap

Staff Blogs Staff May 16, 2017 Comments
Web Design and Development Strategy | Uncover Hidden ROI

On the 19th of April, we held our first Digital Marketing Forum. Known for exceptional web design and development, we are also a one-stop-shop for all your web needs, and as such, also act as a successful digital agency. This new Digital Marketing Forum event was designed to expand awareness of the agency services we provide.

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Building a Strong Brand

Building a Strong Brand - Website Design Image

We live in the age of mobile technology, where online content is always at our fingertips or a click away. Today’s consumers need to be able to connect with businesses online through their mobile devices and laptops. Your business needs to be easily found and have a consistent digital brand across multiple platforms to reach these consumers. What makes a strong digital brand? How can you create the best possible experience with your brand for your online customers?

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  • Mobile
  • marketing

Keeping Ahead of the Game – B2B and B2C Ecommerce Trends

Ecommerce concept

Ecommerce sales are leading the way for many businesses, thanks to their customer’s preference of online ordering anytime/anywhere, reduced company costs, and streamlined, error free processing. Last year retail ecommerce sales reached $1.9 trillion.

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How to Create Thumb-Stopping Content

Woman using cell phone

Mobile devices have become an indispensable aspect of daily life. You can’t go anywhere now without seeing at least one or two other people scrolling on their phone, either searching for answers to a question, reviewing a product, or just keeping themselves busy in a lengthy line. These moments are called micro-moments and are explained by Google: “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.”

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Storytelling and Evoking Emotion in Film

Americaneagle Partner Partner May 04, 2017 Comments
Videographer

Film is one of today's strongest forms of communication. Simply put, film combines both imagery, writing, and music to tell a story. Whether you’re trying to tell a story to your family over dinner or to an audience that wants to hear more about a given brand, understanding the elements that make an emotional impact and knowing how to utilize them in a variety of different ways is the key in making a story memorable.

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Sitefinity 10’s New Modern Approach to Authentication

Website-log-in

Sitefinity 10 introduces a number of bells and whistles to the platform, including some nice new features such as the Warmup Tool, the Health Check API, and some new-and-improved export and import functionality across multiple environments for content types and data.

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Artificial Intelligence and Machine Learning: A Guide for Personalization

Machine Learning Concept

We are currently living in the age of personalization. All trends in 2017 point to customer personalization becoming the norm and businesses need to take note. Personalization is by no means a cakewalk, even for the most savvy marketer. It takes many hours of researching, collecting data, planning and creating in order to optimize the customer experience.

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Technology Tips for Associations Considering International Expansion

Global-Expansion

Technology is key to helping your association achieve its global growth strategy. Your website and online presence is the global face of your organization and is an essential part of any international growth initiative.

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Sitecore Express Migration Tool 2.0

Ahmed Okour Ahmed Okour April 21, 2017 Comments
Sitecore-Upgrade

With Sitecore’s new Express Migration Tool, upgrading and migrating your old Sitecore instance becomes easier and faster, with less chance of issues caused by missing an upgrade step.

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How to Choose the Right Shipping Carrier

Americaneagle Partner Partner April 20, 2017 Comments
Shipping-Connections

FedEx, UPS, and USPS. They are three of the most used shipping carriers worldwide, and odds are you’re shipping with at least one of them currently. Your e-commerce business may be shipping out many products, but do you know if you’re using the best option for your business?

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Transportation Technology Partners: An Interview with Tam

Transportation

I recently had the opportunity to speak with Chung Chung Tam (Tam, as he prefers to be called), Senior Vice President from the Transportation Technology Partners (TTP), a division of Americaneagle.com, about TTP and the work they do. Read on to find out more about our great TTP team!

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How to Build a 360° View of Your Members & Create a Personalized Digital Experience –Part 2, the Personalization Process

People-using-smart-phones

Welcome back! In my last post I went over the first half of my presentation at Personifest on how to build a 360° view of your members. Today I will continue with information from the second half of my presentation on personalization.

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Breaking Down the Mirai Botnet

Americaneagle Partner Partner April 13, 2017 Comments
DDOS

The DDoS attack last year that took down Dyn, a DNS provider, was reported widely in the media. The blackout, which lasted a handful of hours on October 21, affected Twitter, Tumblr, Pinterest, PayPal and The Wall Street Journal, among others.

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How to Build a 360° View of Your Members & Create a Personalized Digital Experience – Part 1, Your Members

TimPersonify1

This blog post is the first of a two part series and will provide an overview of my presentation. This post focuses on the first topic – building a 360° View of Your Members.

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Making the Most of Mobile

Americaneagle Partner Partner April 06, 2017 Comments
Mobile-Users

You know how the joke begins--two guys walk into a bar and...everyone is looking at their smartphones. Consumers’ reliance (alright, alright--addiction) on their smartphones might be bad for dinner conversation and REM sleep, but it’s great for brands.

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