Tim Ahlenius

Tim-Ahlenius Director of Digital Strategy

Tim has been building, designing, and executing websites since 1999, and joined Americaneagle.com in 2009. His specialties include online e-commerce consulting, web and business marketing, and project management. With technical and creative savvy, Tim is a born entrepreneur & problem-solver. When not staring soulfully at Google Analytics, Tim enjoys roughing it Apple-free in the great outdoors.

Not for profit
Jul
14

Using Context Marketing To Grow Your Nonprofit Organization

The content you deliver today can only be relevant if it takes into account the context of how your customers (potential volunteers/donors/board members) interacted with your brand (organization) last week, yesterday, or right now - on any channel.

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Marketing-Success
Jun
15

The Pathway to Brand Experience

We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing lifelong customers.

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  • marketing
Experience
May
11

Is Your Company's Marketing Crawling, Walking, Or Running?

When it comes to marketing, new companies also have to learn to crawl, walk, and run in order to create a complete customer experience. What does this mean? It means that you must move from Digital Marketing to Experience Marketing and then continue onward to create Brand Experience.

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  • marketing
Marketing Plan
Apr
20

Growing & Maturing Your Marketing

Most of us can agree that to progress at something you must plan, practice, and persevere. A musician learning how to play an instrument is an accurate example of this. They plan by finding a mentor to help them understand their new instrument.

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  • Marketing Strategy
shutterstock_260941658_v2
Nov
18

The Ripple Effect

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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  • website
  • marketing
  • Sitecore
the-guessing-game-optimized
Oct
22

The Guessing Game

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

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  • Sitecore
  • Marketing Strategy
Campaign-O-Rama!
Oct
06

Campaign-O-Rama!

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

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  • Marketing Strategy
  • Sitecore
target_image_optimized
Sep
24

It’s The Little Things

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.

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  • Sitecore
  • Customer experience
Red Roses
Aug
28

Red Roses

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

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  • Sitecore
  • Engagement
Invisible Customer Service
Jul
20

Invisible Customer Service

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for.

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  • Ecommerce
  • Customer experience
Successful First “Dates” With Your Customers
Jun
11

Successful First “Dates” With Your Customers

Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

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  • Sitecore
  • marketing
  • Audiece
Blog Customer
Apr
24

Wanted: Fortune Teller, Crystal Ball Not Required

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

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  • Sitefinity
  • Experience
Customer Awareness
Apr
10

How to go from Wooing the Masses to Wooing Jane with Glasses

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

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  • marketing
Unlock Shopper
Dec
30

Unlocking Shopper Behavior & Boosting Your Cart Conversions

Google’s Shopper Analysis report allows you to gain invaluable, up to the moment, clear insight and understanding into the nitty gritty details of consumer behavior. With this report, customer product engagement, viewing, cart initiations, abandonments, payment methods, and transaction completions are no longer a mystery. Remarketing campaigns will become your go to tool as you work to capture any lost sales.

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  • Analytics
  • google
  • Ecommerce
Digital Experience Management
Dec
23

Best Practices for Digital Experience Management

Digital experience management is the collection of processes and technology used to provide a consistent experience to customers across all channels. These channels may consist of email, social, web, mobile, and video.

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  • marketing
  • Interaction
  • Digital Experience