About the Author
Tim Ahlenius

Tim Ahlenius

Tim has been building, designing, and executing websites since 1999, and joined Americaneagle.com in 2009. His specialties include online e-commerce consulting, web and business marketing, and project management. With technical and creative savvy, Tim is a born entrepreneur & problem-solver. When not staring soulfully at Google Analytics, Tim enjoys roughing it Apple-free in the great outdoors.

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  • Customer Service
  • Marketing
  • Sitecore

Sitecore Commerce and Conversational Commerce

Tim Ahlenius September 12, 2016 Comments
Mobile-Chat-blog-image

2016 has been deemed the year of conversational commerce and it’s time for companies to get on board with this new trend. According to Chris Messina, the person who coined the term, conversational commerce, “pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”

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  • Americaneagle.com
  • Marketing
  • Sitecore

Using Context Marketing to Grow a Healthcare Organization

Tim Ahlenius August 29, 2016 Comments
Context

Marketing is in a state of change and it’s now transitioning into a consumer focused form called context marketing.

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  • Americaneagle.com
  • Forum/Events
  • Sitecore

Only 4 weeks until Sitecore Symposium

Tim Ahlenius August 15, 2016 Comments
Session-Speaker

I can’t believe we’re less than four weeks away from the Sitecore Symposium. As a first time Sitecore Digital Strategy MVP, I am excited about a fun filled week in New Orleans with members of the Sitecore Community. I was fortunate that my first trip to New Orleans was last fall for the Sitecore User Group Conference for North America, which was an AMAZING experience.

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  • Americaneagle.com
  • Forum/Events

The Americaneagle.com Doctor Is In at Shop.org’s Digital Experience Workshop

Tim Ahlenius August 01, 2016 Comments
DR is in

Shop.org’s main statement on their website says it all: “Shop.org is a community that’s truly by the member, for the member. This is THE place to connect with retailers and industry pros who know and love the world of digital retail.”

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  • Marketing

Using Context Marketing To Grow Your Nonprofit Organization

Tim Ahlenius July 14, 2016 Comments
Not for profit

The content you deliver today can only be relevant if it takes into account the context of how your customers (potential volunteers/donors/board members) interacted with your brand (organization) last week, yesterday, or right now - on any channel.

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  • Marketing

The Pathway to Brand Experience

Tim Ahlenius June 15, 2016 Comments
Marketing-Success

We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing lifelong customers.

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  • Blog
  • Marketing

Is Your Company's Marketing Crawling, Walking, Or Running?

Tim Ahlenius May 11, 2016 Comments
Experience

When it comes to marketing, new companies also have to learn to crawl, walk, and run in order to create a complete customer experience. What does this mean? It means that you must move from Digital Marketing to Experience Marketing and then continue onward to create Brand Experience.

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  • Sitecore

Disconnection is a Drag..

Tim Ahlenius April 29, 2016 Comments
New Customers

In order for your business to grow and gain new customers, you need to engage on a consistent, coherent, and personalized basis with them.

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  • Marketing
  • Tips and Tactics

Growing & Maturing Your Marketing

Tim Ahlenius April 20, 2016 Comments
Marketing Plan

Most of us can agree that to progress at something you must plan, practice, and persevere. A musician learning how to play an instrument is an accurate example of this. They plan by finding a mentor to help them understand their new instrument.

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  • Partners
  • Sitecore

Know Thy Customers’ Stories

Tim Ahlenius April 13, 2016 Comments
Know-Thy-Neighbors

Before the rise of the Internet, businesses knew who they were selling their products to. Their pool of potential customers was mainly limited by physical factors

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  • Tips and Tactics
  • Sitecore
  • Marketing

Why Brand Experience Should Be Your Ultimate Goal

Tim Ahlenius March 23, 2016 Comments
Brand Experience

Last time we learned that most companies are doing some kind of Digital Marketing, primarily focused on attracting customers. This is a good first step, but it can’t end there

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  • Tips and Tactics
  • Sitecore

A Thousand Tiny Butlers

Tim Ahlenius December 29, 2015 Comments
shutterstock_276759731_final

Amazon.com does it right. They hired a thousand tiny butlers to serve up personalized recommendations that are appear right before your eyes. .

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  • Sitecore

The Ripple Effect

Tim Ahlenius November 18, 2015 Comments
shutterstock_260941658_v2

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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  • Sitecore
  • Marketing

The Guessing Game

Tim Ahlenius October 22, 2015 Comments
Optimization

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

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  • Sitecore
  • Partners

Campaign-O-Rama!

Tim Ahlenius October 06, 2015 Comments
Campaign-O-Rama!

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

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  • Sitecore
  • Marketing

It’s The Little Things

Tim Ahlenius September 24, 2015 Comments
Target Image

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.

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  • Sitecore

Red Roses

Tim Ahlenius August 28, 2015 Comments
Red Roses

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

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  • Ecommerce

Invisible Customer Service

Tim Ahlenius July 20, 2015 Comments
Invisible Customer Service

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for.

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  • Sitecore

Successful First “Dates” With Your Customers

Tim Ahlenius June 11, 2015 Comments
Successful First “Dates” With Your Customers

Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

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  • Marketing
  • Sitefinity

Wanted: Fortune Teller, Crystal Ball Not Required

Tim Ahlenius April 24, 2015 Comments
Blog Customer

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

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