About the Author
Tim Ahlenius

Tim Ahlenius

Tim has been building, designing, and executing websites since 1999, and joined Americaneagle.com in 2009. His specialties include online e-commerce consulting, web and business marketing, and project management. With technical and creative savvy, Tim is a born entrepreneur & problem-solver. When not staring soulfully at Google Analytics, Tim enjoys roughing it Apple-free in the great outdoors.

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Exploring Sitecore 8.2

Tim Ahlenius November 16, 2016 Comments

Sitecore 8.2 is causing a buzz in the tech world. Tech Aspect raved about the new Sitecore 8.2 stating, “if you thought 8.1 was ‘awesome,’ prepare to be amazed with 8.2’s exciting experience marketing capabilities.”

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The Lowdown on Google AMP and How It Can Help You

Tim Ahlenius October 10, 2016 Comments

Earlier this year, Google launched their new AMP project, also known as Accelerated Mobile Pages. It is an open source project created by Google that sets out to create instant access for all mobile users. When you visit the Accelerated Mobile Pages project site, they dive straight into their ultimate purpose of the project:

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Sitecore Commerce and Conversational Commerce

Tim Ahlenius September 12, 2016 Comments

2016 has been deemed the year of conversational commerce and it’s time for companies to get on board with this new trend. According to Chris Messina, the person who coined the term, conversational commerce, “pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”

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Only 4 weeks until Sitecore Symposium

Tim Ahlenius August 15, 2016 Comments

I can’t believe we’re less than four weeks away from the Sitecore Symposium. As a first time Sitecore Digital Strategy MVP, I am excited about a fun filled week in New Orleans with members of the Sitecore Community. I was fortunate that my first trip to New Orleans was last fall for the Sitecore User Group Conference for North America, which was an AMAZING experience.

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Growing & Maturing Your Marketing

Tim Ahlenius April 20, 2016 Comments
Marketing Plan

Most of us can agree that to progress at something you must plan, practice, and persevere. A musician learning how to play an instrument is an accurate example of this. They plan by finding a mentor to help them understand their new instrument.

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The Ripple Effect

Tim Ahlenius November 18, 2015 Comments

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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The Guessing Game

Tim Ahlenius October 22, 2015 Comments

What if our world was based upon guesses? What if all decisions were made by not really knowing the facts, but by just winging it? For starters, I wouldn’t trust any mode of transportation, whether on the ground or in the air. The reason I feel safe inside a metal cage with wheels barreling down the road or in a metal bird with wings soaring through the air is because someone took the time to test all aspects of their creation. From the age of discovering fire to the current digital age, the reason that most things work correctly and predictably (more or less) is because theories were formulated and assumptions were tested.

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Tim Ahlenius October 06, 2015 Comments

Our world is filled with campaigns. Most marketing that you see is part of a campaign which is part of a larger marketing plan. Some campaigns are obvious and straightforward, like political campaigns geared towards the general population. Make no mistake, the marketing teams that are put in place by politicians for this task are sophisticated and data-driven. The goal is to get your vote. By producing and implementing multiple campaigns designed to appeal to different political, social, and economic leanings, they strive to hit their mark. Whether they are successful or not is sometimes up for debate. What they can’t factor in is the torpedoing of the campaign by the candidate themselves with their own antics.

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It’s The Little Things

Tim Ahlenius September 24, 2015 Comments

We’ve all heard of it in some variation or another. The outrageous marriage proposal where the man goes all out to impress his fiance to be. He takes her to an exotic beach, spells her name in the sand, hires a band to play their favorite song, and then boom – he pops the question. She cries and says “Yes!” and then it’s wedding bells and they are off to happily ever after land.

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Red Roses

Tim Ahlenius August 28, 2015 Comments
Red Roses

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

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Invisible Customer Service

Tim Ahlenius July 20, 2015 Comments
Invisible Customer Service

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for.

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