About the Author
Tim Ahlenius

Tim Ahlenius

Tim has been building, designing, and executing websites since 1999, and joined Americaneagle.com in 2009. His specialties include online e-commerce consulting, web and business marketing, and project management. With technical and creative savvy, Tim is a born entrepreneur & problem-solver. When not staring soulfully at Google Analytics, Tim enjoys roughing it Apple-free in the great outdoors.

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How to Build a 360° View of Your Members & Create a Personalized Digital Experience –Part 2, the Personalization Process

People-using-smart-phones

Welcome back! In my last post I went over the first half of my presentation at Personifest on how to build a 360° view of your members. Today I will continue with information from the second half of my presentation on personalization.

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How to Build a 360° View of Your Members & Create a Personalized Digital Experience – Part 1, Your Members

TimPersonify1

This blog post is the first of a two part series and will provide an overview of my presentation. This post focuses on the first topic – building a 360° View of Your Members.

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Content, Analytics and Personalization for the Future

Analytic-Measurement

Throughout the last few years, technology has seen significant changes. These changes have affected the way we speak, listen, and converse with audiences and will continue to do so into the future.

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The Myth of Quick

Tim Ahlenius Tim Ahlenius January 03, 2017 Comments
Quick-Myth

It is important to realize that the myth of quick is not something that just occurs in our general life and tempts us with quick fixes for problems like weight loss, finding love or making money; this myth is also a frequent visitor in the business world.

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Gilbane Digital Content Conference 2016 Panel: Content Personalization

Tim Ahlenius Tim Ahlenius December 09, 2016 Comments
Ecommerce-Tablet-Shopping

I was recently lucky enough to attend the Gilbane Digital Conference Content, and was asked to speak on the Content Experts Panel. The conference was a great place for in-depth discussions with experts who are passionate about digital content, speaking from a multitude of different channels and perspectives.

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Exploring Sitecore 8.2

Tim Ahlenius Tim Ahlenius November 16, 2016 Comments
Sitecore-Blog

Sitecore 8.2 is causing a buzz in the tech world. Tech Aspect raved about the new Sitecore 8.2 stating, “if you thought 8.1 was ‘awesome,’ prepare to be amazed with 8.2’s exciting experience marketing capabilities.”

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The Lowdown on Google AMP and How It Can Help You

Tim Ahlenius Tim Ahlenius October 10, 2016 Comments
Mibile-responsivenes

Earlier this year, Google launched their new AMP project, also known as Accelerated Mobile Pages. It is an open source project created by Google that sets out to create instant access for all mobile users. When you visit the Accelerated Mobile Pages project site, they dive straight into their ultimate purpose of the project:

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Sitecore Commerce and Conversational Commerce

Tim Ahlenius Tim Ahlenius September 12, 2016 Comments
Mobile-Chat-blog-image

2016 has been deemed the year of conversational commerce and it’s time for companies to get on board with this new trend. According to Chris Messina, the person who coined the term, conversational commerce, “pertains to utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”

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Only 4 weeks until Sitecore Symposium

Tim Ahlenius Tim Ahlenius August 15, 2016 Comments
Session-Speaker

I can’t believe we’re less than four weeks away from the Sitecore Symposium. As a first time Sitecore Digital Strategy MVP, I am excited about a fun filled week in New Orleans with members of the Sitecore Community. I was fortunate that my first trip to New Orleans was last fall for the Sitecore User Group Conference for North America, which was an AMAZING experience.

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The Americaneagle.com Doctor Is In at Shop.org’s Digital Experience Workshop

Tim Ahlenius Tim Ahlenius August 01, 2016 Comments
DR is in

Shop.org’s main statement on their website says it all: “Shop.org is a community that’s truly by the member, for the member. This is THE place to connect with retailers and industry pros who know and love the world of digital retail.”

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Using Context Marketing To Grow Your Nonprofit Organization

Not for profit

The content you deliver today can only be relevant if it takes into account the context of how your customers (potential volunteers/donors/board members) interacted with your brand (organization) last week, yesterday, or right now - on any channel.

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The Pathway to Brand Experience

Marketing-Success

We’ve talked about how companies can grow from using Digital Marketing to the next stage called Experience Marketing and finally maturing to the Brand Experience as a way of gaining and establishing lifelong customers.

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  • marketing

Is Your Company's Marketing Crawling, Walking, Or Running?

Experience

When it comes to marketing, new companies also have to learn to crawl, walk, and run in order to create a complete customer experience. What does this mean? It means that you must move from Digital Marketing to Experience Marketing and then continue onward to create Brand Experience.

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  • marketing

Growing & Maturing Your Marketing

Marketing Plan

Most of us can agree that to progress at something you must plan, practice, and persevere. A musician learning how to play an instrument is an accurate example of this. They plan by finding a mentor to help them understand their new instrument.

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  • Marketing Strategy

Why Brand Experience Should Be Your Ultimate Goal

Brand Experience

Last time we learned that most companies are doing some kind of Digital Marketing, primarily focused on attracting customers. This is a good first step, but it can’t end there

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  • marketing

The Ripple Effect

Tim Ahlenius Tim Ahlenius November 18, 2015 Comments
shutterstock_260941658_v2

It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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