About the Author
Missy Hildebrand

Missy Hildebrand

Missy has recently jumped into the Digital Marketing scene with Americaneagle.com and provides expertise on how to optimize the user experience across various marketing channels including websites, email marketing, social media, and more. Outside of the office she is a wine enthusiast, self-proclaimed fitness junkie, and Mario Kart champion.

  • Posts
  • Contact

Email

* indicates required field

Popular User Testing Methods

Missy Hildebrand August 22, 2016 Comments
Blog-Image-2.png

One of the biggest challenges we face in web development isn’t necessarily how our different clients’ markets and technologies work – it’s how humans work. What users say versus what users do are two completely different things, and the only way to uncover the truth is to test. User testing is more than just a check list of product requirements – it’s the most convincing support for your design and development decisions.

Read More »

Online Marketing Trends to Consider for 2016

Missy Hildebrand December 30, 2015 Comments
shutterstock_334211522_FINAL

It seems like every time you log on the internet there’s a new marketing trend emerging. While it can be overwhelming to keep up with what’s new, it’s critical to understand which trends are worth your while and appeal to consumers. After all, they’re the ones you’re trying to connect with. So here’s a few key marketing trends your business should consider to kick off your marketing plans for the New Year.

Read More »

Tips & Tricks: Writing Email Subject Lines

Missy Hildebrand October 12, 2015 Comments
email_blog_2

As someone who does a lot of writing and brainstorming in the marketing world, it’s inevitable to be faced with the frustrating phenomena known as writers’ block. Your prose has turned to mush, you don’t have a creative bone left in your body, and you want to throw in the towel. This can be especially true if you’re faced with the task of creating countless new subject lines for your email marketing efforts. Out of all the billions of emails that are sent daily, how can you make sure that yours stands out?

Read More »

Getting to Know Google Analytics

Missy Hildebrand August 20, 2015 Comments
analytics_image

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.

Read More »

Embracing User-Generated Content

Missy Hildebrand July 07, 2015 Comments
Embracing User-Generated Content

We’ve all seen it. Those artsy posts of your friends’ Frappuccino, the mouthwatering Instagram of a deep dish pizza that makes you want throw your diet out the window. These aren’t annoying or interruptive advertisements (unless your hours away from your lunch break), but just the normal social sharing you see on a daily basis.

Read More »

Email Anatomy 101

Missy Hildebrand June 19, 2015 Comments
Email Anatomy 101

In order to graduate high school (however many years ago that was), my classmates and I were required to take a biology class. It was pretty interesting, fun, and maybe slightly disgusting at times. On lab days, students were either wide-eyed and amazed, or cowering in the corner of the class room getting sick. While dissecting fetal pigs and cat eyeballs may not have been your subject, or even helped you in your career, dissecting a good email will reveal the building blocks to creating successful campaigns for your business.

Read More »

Why A/B Testing is Important

Missy Hildebrand May 20, 2015 Comments
I love Data

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

Read More »

How to Create Effective Display Ads on the Web

Missy Hildebrand April 27, 2015 Comments
Ads on the web

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

Read More »

Best Practices for Your Content Strategy (Part 2)

Missy Hildebrand April 10, 2015 Comments
Best Practices

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for. The strategic plan is the foundation to success, and in reality, can be an extensive process. But to help get some quick insights on how you should be thinking

Read More »

Best Practices for Your Content Strategy (Part 1)

Missy Hildebrand March 19, 2015 Comments
Best Practices

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for.

Read More »

Is Content King?

Missy Hildebrand January 23, 2015 Comments
Content is King

You blog. You tweet. You post. You pin. You upload. You obsess over analytic numbers, checking likes, views, and shares on a frequent basis. But as you may have discovered, having high analytic numbers does not mean that your product is selling like hotcakes.

Read More »

Authors

  • Ahmed Okour
  • Paul-Ross-Blogger-Bio-Pic
  • Rachel-B-Web
  • Courtney-V4
  • scottstiles
  • stu-3
  • Joseph Gustafson
  • Vince Scarlata
  • Tim Ahlenius
  • Staff Blogs
  • Shawn Griffin
  • Americaneagle Partner
  • Nick Goodrum
  • Missy Hildebrand
  • Mike Avello
  • Corte Swearingen
  • Adrian Krzeszkiewicz
  • Emily Stark