About the Author
Joseph Gustafson

Joseph Gustafson

Marketer, Writer, Gearhead

Four years of social media, PR, marketing, and content creation experience.
Passionate advocate for engaging and converting customers with quantitative research and a personal writing approach.Let’s bring you the content, strategy, and news that work for you!

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Brainstorming Content Ideas - Questions to Help You Create Better Content

Joseph Gustafson Joseph Gustafson February 22, 2017 Comments
Social-Media-Posts

Writing social posts can seem easy at first. Post new products. Post a few news articles. Post an office birthday. But then, as likes slow to a crawl and engagement stays pegged near zero, a sense of dread may seep in.

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Headlines That Convert: 5 Top Tips

Joseph Gustafson Joseph Gustafson February 10, 2017 Comments
shutterstock_568356145_final

If you’re reading this, the headline did its job. If not, well, you’re missing out on a few quick tips for headlines that inform, convert, and enlighten. If you’re struggling with low open rates, high bounce rates, and middling conversions, the issue may not be your website, but the content, but its contents.

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Are Your Marketing Resolutions Already Broken?

Marketing-plan

One in three Americans will have broken their New Year’s Eve resolution by the end of January. For the average marketing team, this may be even sooner. Increased content output, a blog, better SEO performance, an email program, or all of the above are all common goals for marketing teams heading into 2017

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Your Site is Live! Now What?

Joseph Gustafson Joseph Gustafson November 14, 2016 Comments
Digital-Marketing

At our recent Forum, I presented on the topic of digital marketing with Tim Ahlenius, our Americaneagle.com Director of Experience Marketing. Here’s an overview of our presentation for those who couldn’t attend.

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Expanding Your Social Media beyond a Brand Voice

Expanding-your-social-media-blog-image

Social media marketing has gone from a niche vertical to consuming significant portions of marketing budgets. If you haven’t started reporting on your efforts in this regard, we can help.

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Are You Future-Proofing Your E-Commerce Website?

Joseph Gustafson Joseph Gustafson September 20, 2016 Comments
Ecommerce-Blog-Image

Trends come and go, so applying best practices to your e-commerce website can help you navigate the changing tides of your industry, allowing you to get more mileage out of your platform. Here are 5 tips to keep your website future-proof

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Should Your Company Be on Snapchat?

SnapChat

More users than Twitter. A huge valuation. Young people love it. Yes, Snapchat is the latest darling of the social media world, and for good reason. Young, private, and insular, it’s the polar opposite of Facebook – more treehouse hangout than family dinner.

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Get Your Emails Opened: 3 Ways to Increase Your Open Rate

Pic-for-Joe-G-email-blog

2.4 million emails are sent every second of every day. For your business, the question isn’t how to send more emails, but how to make your messages stand out among the deluge of all the others.

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Part 4 of 4 | Radical Redesigns with A/B Testing

AB Test 4

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals.

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  • A/B Testing

Part 3 of 4 | Growing Revenue with A/B Testing

A.B Testing

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part three of four, we discuss growing website revenue with the power of A/B Testing.

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  • A/B Testing
  • services
  • Ecommerce

Five Ways to Stop Instagram from Taking your Likes

Instagram Blog Post

Facebook-owned Instagram is making its first monumental shift in how it displays your newsfeed. Like its parent company, this involves reshaping the order of your feed to move more relevant content to the top.

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  • social media

Part 2 of 4 | Improving Lead Generation with A/B Testing

shutterstock_364325423_final

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part two of four, we discuss improving lead generation with the power of A/B Testing. Watch our video...

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  • Strategy
  • A/B Testing

How The New Faces Of Facebook Affect Your Page

Facebook Blog

Facebook just released one of their biggest updates in recent years. It’s not a new layout or design, but changes the way users interact with posts. Why would they change such an important touchpoint, you ask? What’s there to be gained by changing the tried and true for fashionable emojiis?

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  • Marketing Strategy
  • facebook

Part 1 of 4 | What is A/B Testing?

Joseph Gustafson Joseph Gustafson February 19, 2016 Comments
AB Testing - Video 1 Optimized

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

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  • Strategy
  • Planning
  • Customer experience

Gadget Guide: Will the Light L16 Help Your Marketing Goals?

Joseph Gustafson Joseph Gustafson November 11, 2015 Comments
Light_v2

The keys to social media success hinge on media. Being quick on the trigger, and fast on the post helps distribute content, and make your page come alive. However, with all quality photography, the learning curve and accessibility is always something to overcome. Light aims to change that with the L16.

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  • photography
  • Mobile

Make Your Content Work: Test It

abtest-optimized

Content marketing is crucial for providing both brand exposure and sales leads. It needs to be relevant, timely, and provide an adequate return. A pretty tall order for a blog post, isn’t it?

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  • testing
  • Strategy
  • split

Part 5/5: Report and Repeat

Joseph Gustafson Joseph Gustafson September 14, 2015 Comments
report-and-repeat-optimized

Are you reveling in the afterglow of viral success yet? Well don’t get too comfortable, because now comes the last and most important piece of the process – reporting on your video launch.

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  • Video Marketing
  • google analytics
  • social media

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