About the Author
Joseph Gustafson

Joseph Gustafson

Marketer, Writer, Gearhead

Four years of social media, PR, marketing, and content creation experience.
Passionate advocate for engaging and converting customers with quantitative research and a personal writing approach.Let’s bring you the content, strategy, and news that work for you!

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  • Blog
  • Ecommerce
  • Search Engine Optimization
  • Tips and Tactics

Are You Future-Proofing Your E-Commerce Website?

Joseph Gustafson September 20, 2016 Comments
Ecommerce-Blog-Image

Trends come and go, so applying best practices to your e-commerce website can help you navigate the changing tides of your industry, allowing you to get more mileage out of your platform. Here are 5 tips to keep your website future-proof

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  • Blog
  • Americaneagle.com
  • Social Media

Should Your Company Be on Snapchat?

Joseph Gustafson August 10, 2016 Comments
SnapChat

More users than Twitter. A huge valuation. Young people love it. Yes, Snapchat is the latest darling of the social media world, and for good reason. Young, private, and insular, it’s the polar opposite of Facebook – more treehouse hangout than family dinner.

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  • Americaneagle.com
  • Email
  • Tips and Tactics

Get Your Emails Opened: 3 Ways to Increase Your Open Rate

Joseph Gustafson August 05, 2016 Comments
Pic-for-Joe-G-email-blog

2.4 million emails are sent every second of every day. For your business, the question isn’t how to send more emails, but how to make your messages stand out among the deluge of all the others.

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  • Ecommerce
  • Hosting & Security
  • Marketing
  • Search Engine Optimization

Christmas in July: 5 Steps to Take for the Holiday Season

Sandman Snowman

Here are 5 strategic steps to begin optimizing your site for the holiday rush (while at the same time improving your site for the rest of the year).

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  • A/B Testing

Part 4 of 4 | Radical Redesigns with A/B Testing

Joseph Gustafson March 29, 2016 Comments
AB Test 4

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals.

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  • A/B Testing
  • Ecommerce
  • Tips and Tactics

Part 3 of 4 | Growing Revenue with A/B Testing

Joseph Gustafson March 22, 2016 Comments
A.B Testing

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part three of four, we discuss growing website revenue with the power of A/B Testing.

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  • Social Media

Five Ways to Stop Instagram from Taking your Likes

Joseph Gustafson March 21, 2016 Comments
Instagram Blog Post

Facebook-owned Instagram is making its first monumental shift in how it displays your newsfeed. Like its parent company, this involves reshaping the order of your feed to move more relevant content to the top.

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  • Tips and Tactics
  • Marketing
  • A/B Testing

Part 2 of 4 | Improving Lead Generation with A/B Testing

Joseph Gustafson March 15, 2016 Comments
shutterstock_364325423_final

A/B testing is the scientific comparison of two different versions of specific pages on your website to discover which version drives leads, increases sales, and meets your business goals. In part two of four, we discuss improving lead generation with the power of A/B Testing. Watch our video...

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  • Americaneagle.com
  • Tips and Tactics

How The New Faces Of Facebook Affect Your Page

Joseph Gustafson March 02, 2016 Comments
Facebook Blog

Facebook just released one of their biggest updates in recent years. It’s not a new layout or design, but changes the way users interact with posts. Why would they change such an important touchpoint, you ask? What’s there to be gained by changing the tried and true for fashionable emojiis?

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  • Tips and Tactics
  • Marketing
  • Blog
  • A/B Testing

Part 1 of 4 | What is A/B Testing?

Joseph Gustafson February 19, 2016 Comments
AB Testing - Video 1 Optimized

A/B Testing is the scientific way to make functional improvements to your website. In part one of four, we discuss the concept of A/B Testing, and how it helps you grow sales, increase leads, and improves visitor satisfaction. Watch our video...

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  • Mobile & Responsive Design

Gadget Guide: Will the Light L16 Help Your Marketing Goals?

Joseph Gustafson November 11, 2015 Comments
Light_v2

The keys to social media success hinge on media. Being quick on the trigger, and fast on the post helps distribute content, and make your page come alive. However, with all quality photography, the learning curve and accessibility is always something to overcome. Light aims to change that with the L16.

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  • Tips and Tactics

Make Your Content Work: Test It

Joseph Gustafson October 16, 2015 Comments
A/B Testing Optimization

Content marketing is crucial for providing both brand exposure and sales leads. It needs to be relevant, timely, and provide an adequate return. A pretty tall order for a blog post, isn’t it?

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  • Tips and Tactics
  • Marketing

Part 5/5: Report and Repeat

Joseph Gustafson September 14, 2015 Comments
Reporting on Video

Are you reveling in the afterglow of viral success yet? Well don’t get too comfortable, because now comes the last and most important piece of the process – reporting on your video launch.

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  • Development
  • Marketing
  • Tips and Tactics

Part 4/5: Show Me the Leads

Joseph Gustafson August 27, 2015 Comments
Show Me the Leads

Likes don’t keep the lights on. For as viral and successful as your video may be, you’d be remiss if you’re not crafting content to make sales. In this installment of our content series, we’ll be providing a roadmap and some ideas on how you can garner the highest return on your video investment.

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  • Marketing
  • Tips and Tactics

Part 3/5: Where to Post and Why

Joseph Gustafson August 05, 2015 Comments
Part 3/5: Where to Post and Why

You’ve scheduled it, made it, and now your video is ready to go. The big question remains, “Where do you post it?” The answer, it depends. Here’s a brief guide on how to get the most mileage and response from your video content.

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  • Marketing
  • Tips and Tactics

Video Killed the Social Media Star – An Americaneagle.com Content Series (Part 2)

Video Blog Part 3

The metrics of video content success are documented and proven. This doesn’t mean a thing, unless you’re taking action.

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  • Marketing
  • Tips and Tactics

Video Killed the Social Media Star – An Americaneagle.com Content Series

Video

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

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