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“ has been a great company to team up with. The Maine Township High School District 207 brought a challenge to create a product that had never before been created. We had high expectations, demands for integration, and concerns about end-user ease of use. ... Continue Reading

Henry Thiele

Maine Township High School
Internet/Intranet Communications Manager


"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Strategic thinking, particularly for online initiatives, is vital to the success of any business or organization, and consultants understand the need for a well devised strategy in order to garner well earned results. Our first and primary step is to clearly understand the overall goals of your business or organization. Are you a government agency looking to better coordinate citizen outreach? Or are you a business looking to expand your reach? Or perhaps an association seeking to impact policy makers in Washington? Whatever your position, looks to first identify your goals and needs and then determine the optimal approach to achieve those goals through your online efforts. 

Many customers hire to build that overall Internet strategy prior to any development contract whatsoever. This is an excellent approach! By completing this initial strategy, we can collectively determine key elements such as

  • Executive vision for the website and how it fits with the overall business / organization
  • Information architecture design
  • External / internal user analysis
  • Internal website management capabilities and resources
  • Anticipated revenue streams
  • Usability requirements
  • Technical integration research and requirements
  • Communication / outreach plan
  • Security analysis

These efforts culminate into a detailed strategy that serves as the blueprint for a successful long-term website development project.

Contact us today and build the strategy for your future.