Search Engine Marketing
“If you build it, they will come" may work for baseball fields in Iowa, but the same certainly doesn't hold true for websites. Turn to us for your SEM needs and start driving traffic to YOUR website today.
So now that you have this great website, how do you market it? Online marketing can come in a variety of formats, and the best marketing solution for one Website may be very different from another.
Search Friendly Design
Americaneagle.com designs and builds each website with search engine visibility in mind. We adhere to Search Engine Friendly design and coding best practices which help ensure that your new site is designed to be found and indexed by the major search engines. Our best practices allow for the custom tailoring of important HTML elements on which search engines place great importance, such as sitemaps, title tags and hidden tags like meta description and meta keywords.
We lay the groundwork for your success by designing and coding a Search Engine Friendly website.
SEO - Search Engine Optimization
In order for your organization to rank well, you must go beyond Search Engine Friendly design and actively optimize your website.
Getting your website picked up in the search engines is one thing. Getting your website to rank well in the search engines is another issue altogether. It is imperative in today’s market to actively try to outplace your competition. This can be done through a coordinated Search Engine Optimization campaign with Americaneagle.com.
We begin by conducting an analysis of your website: its design, its content, its keywords, and its structure. We then provide you with a snapshot of what your competition is doing. From there our search engine marketing professionals come up with a custom search engine marketing strategy which, if followed correctly, will contribute to your website's overall search engine visibility.
Americaneagle.com's team of developers and qualified search marketing professionals can execute your Web marketing strategy for you, to ensure proper implementation and adherence to GoogleTM Webmaster Guidelines.
Some of these strategies include and are not limited to the following:
- Title Tag Optimization
- Content Development Strategies
- Link Popularity Strategies
- Internal Link Building
- Backlink Building
- Rank Monitoring and Maintenance
Pay Per Click Advertising
Americaneagle.com can also work with you to devise and carry out a paid placement campaign. This is for the "sponsored" links that you'll often find in your search engine results. Indeed, Americaneagle.com can help establish a successful Pay-Per-Click campaign within Google, Yahoo!, Bing, or other popular search engines.
Allow us to take charge of your online advertising presence with our team of qualified online marketing professionals. Americaneagle.com has been recognized by Google as a qualified Adwords company and Yahoo! as a Search Marketing Ambassador. These designations showcase our comprehensive proficiency and understanding of Google and Yahoo! search marketing programs and provide assurance that our customers’ search engine marketing campaigns will be managed by qualified search marketing professionals.
Beyond SEO and Pay Per Click
Of course, a complete marketing solution will include additional efforts aside from just search engine initiatives. Fortunately, Americaneagle.com builds and maintains such a wide variety of websites that we have unique insight into all types of marketing. From email outreach campaigns to online banner advertising to guerrilla/grassroots marketing, Americaneagle.com has the experience to work with you and devise the optimal marketing solution for your new website.