Usability
Since the birth of the Internet, the most successful websites are always the most user-friendly. We never lose sight of that. Usability=Success.
You might offer the most amazing products in the world, but your online sales are dismal. Is your pricing too high? Your marketing budget too low? Or is it simply that people cannot figure out how to buy from your Website? Surprisingly, many people fail to take into account one of the most important aspects of an e-commerce website: USABILITY. Your Website visitors become more and more Web savvy every day, but that does not mean their tolerance for poorly designed sites has risen. On the contrary! People do not want to wait. They do not want to have to figure out how to use your Website. Your visitors must understand how to accomplish their goal (purchasing YOUR products) within a matter of seconds. Otherwise...they are gone faster than you can say "But how about free shipping?".
Americaneagle.com designs our websites with usability in mind at all times, regardless of the level of customizations. With the Americaneagle.com process, we mock up all of the key pages of the website BEFORE entering the programming phase. This allows us to explore any usability issues right from the start.
Want to see more? Browse our e-commerce portfolio, or contact us to speak to an e-commerce expert.