WeatherTech is an e-commerce store selling automotive accessories for your car, truck, minivan or SUV.
In an effort to maximize the customer experience, the new WeatherTech.com focuses on three key solutions – easy navigation and search capabilities, streamlined product pages to facilitate an easy shopping process, and more interactive customer accounts. The improved navigation tools begin immediately on the homepage with a "Start" button that enables site visitors to instantly filter through products according to the designated make, year, and model of their vehicle. In addition, the checkout process has been streamlined through a dropdown shopping cart. This functionality allows the customer to maintain awareness of where they are within the site without being taken to a new page and interrupting their navigation path.