VanderCook School of Music
VanderCook College of Music is a private music school in Chicago, Illinois. Its primary focus and curriculum is to enrich the lives of current and future generations by educating teachers in instrumental, choral, and general music disciplines. As an independent, nonprofit, degree-granting institution, VanderCook is fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools and the National Association of Schools of Music. Seeking harmony in all aspects of their school, in the classroom or online, VanderCook came to Americaneagle.com with the need for a web strategy and design that represented their students, faculty, facilities, and music concentration.
Americaneagle.com developed a new site that brought VanderCook up-to-speed with the latest web trends and technologies. While the look and feel was important, Americaneagle.com designed the site with the user in mind by implementing intuitive, easy-to-use tools. Their new iDev® Content Management System (CMS) gives VanderCook the necessary functionality to easily and quickly update the site and keep it fresh without the need for third-party integration. Additionally, Americaneagle.com boosted visitor-to-lead conversions by opening the site up to multiple pathways while making it easier for visitors to peruse and request information. Finally, the design of the new site coordinates with VanderCook’s new marketing collateral.