Pro Football Hall of Fame

Pro Football Hall of Fame

Canton, Ohio
Pro Football Hall of Fame Homepage
Pro Football Hall of Fame Interior 1
Pro Football Hall of Fame Phone 1


The Pro Football Hall of Fame, located in Canton, Ohio, focuses on honoring the greatest football players and moments that have shaped football’s history as well as educating the public regarding the origin, development and growth of pro football as an important part of American culture.



The Pro Football Hall of Fame’s previous website was in need of a graphical refresh that would properly present the Hall as the premier pro football museum. The ultimate goal was to improve the ease by which a user can find the rich and relevant information regarding the history of the game. The new design also needed to promote both revenue-generating items, as well as non revenue-generating items and attract its targeted audiences more clearly. Finally, a new ecommerce store was needed to complement the on-site shop.


idev® CMS
ROC Commerce
Search Engine Optimization
Connect Via Social Media
Mobile Application


The new Pro Football Hall of Fame site maximizes usability while presenting a clean and attractive layout. An improved navigation bar accentuates the most important items, while making it easy for the user to peruse Hall information, buy tickets, plan their visit, shop online, and view upcoming events and online exhibits. In addition, visitors can learn more about the annual Pro Football Hall of Fame Enshrinement Ceremony, view speeches, and read biographical information for each member of the Hall. also implemented the easy-to-use idev® Content Management System (CMS) and ROC commerce platform that allows Hall of Fame staff to easily and quickly add news, events, and other information, as well as have complete control over the online inventory in the ecommerce store. Hall staff no longer have to contact any outside vendors or technicians, as the CMS developed by does not require users to be proficient in programming or HTML. The idev® Mail tool was also integrated with the ecommerce store, allowing the Hall to keep fans up-to-date with news, information, and special deals.

Pro Football Hall of Fame Homepage
Pro Football Hall of Fame Interior 2
Pro Football Hall of Fame Mobile View 2
Pro Football Hall of Fame Homepage
Pro Football Hall of Fame Interior 2
Pro Football Hall of Fame Mobile View 2


Since their ecommerce store’s redesign, online sales have increased significantly. Pro Football Hall of Fame’s online store’s annual sales increased by 45% when comparing sales prior to the redesign. "The Hall of Fame knew sales from the online ecommerce museum store were not where they should be, so we naturally looked at due to their success with ecommerce and the incredible work they did on the Hall of Fame portion of the site,” said Judy Kuntz, VP of Merchandising and Licensing. “We never expected the increase in sales that we saw. once again proved themselves to us."

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2600 South River Road
Des Plaines, IL 60018

United States
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