Orange Bowl

Orange Bowl

Miami Lakes, Florida


The Orange Bowl is a 348-member, primary volunteer non-profit sports organization that promotes and serves the South Florida community. The Orange Bowl Festival features a year-round schedule of events culminating with the Discover Orange Bowl every year. Other Orange Bowl core events include the MetroPCS Orange Bowl Basketball Classic, Orange Bowl Youth Football Alliance presented by Sports Authority, Orange Bowl International Tennis Championships, Orange Bowl Sailing Regatta Series and Orange Bowl Paddle Championships. The Orange Bowl Committee, responsible for the game, festival, and public outreach, contacted for a redesign project that gives the site a modern, exciting new look for the upcoming game.

Orange Bowl Homepage
Orange Bowl Interior 1

Awards and Features

Horizon Interactive Awards
Interactive Media Awards
idev® CMS
Search Engine Optimization
Connect Via Social Media
Broadcast Email


Before launching into the redesign, worked with the Orange Bowl Committee to discuss the primary audiences and how to best translate this into an appealing design. The site needed to address the festival, committee, and community as well as college football fans. In order to better segment the content, the site was changed from a single site to a multi-site platform. While subtle differences in design establish the game, festival community, and committee sites as separate entities, a unified look pulls the sites together as a cohesive group. The homepage for the Discover Orange Bowl game, the largest of the four sites, focuses on the key items important for fans, like Facebook and Twitter feeds, a countdown to kickoff, featured news stories, videos, and more. Every component of the four sites is controlled via the idev® CMS, allowing Orange Bowl administrators total control over content updates and the flexibility to expand the sites as needed. There are also several custom pieces, including the ability to upload a cookie-based splash page which appears on the homepage via controls in the CMS.

Orange Bowl Homepage
Orange Bowl Interior 1
Orange Bowl Homepage
Orange Bowl Interior 1
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