Arcadia, California


HRTV is a 24-hour television based multimedia network dedicated to horseracing and broadcasts from many of the sport's greatest racetracks around the world. HRTV also features other forms of equestrian competition, as well as original programming and award-winning documentaries covering a variety of racing and general equestrian topics.

HRTV Homepage
HRTV Interior 1-1


HRTV wanted to design a new look and feel for their current website. While the Horse Racing component continues to make up a large portion of their business, there was a desire to highlight other equine sports offerings on the channel, including both western and British shows. HRTV wanted to convey the idea that they are the channel for all equine sports, not just horse racing. In addition, HRTV planned to use the website redesign to brand and position as the destination online video platform for sports involving horses (racing and other English and western equestrian disciplines). The new site would also drive revenue through subscriptions to through engagement strategies, including providing news and information, breadth, quantity and exclusivity of content, social integration, ease of use, and world-class customer service while being cooperative with and supportive of HRTV’s broadcast signal.


idev® CMS
Connect Via Social Media


The website now features both subscriber functionality and a multimedia player, allowing subscribers to stream HRTV live directly from the site. Other features include a free video vault for non-subscribers, HRTV schedule, and information on shows and different types of equine sports. Unlike the previous site, now successfully showcases all of the events it covers, not just horse racing, and integrates social plugins into all areas of the site.

HRTV - The Network for Horse Sports Homepage
HRTV - The Network for Horse Sports Interior 1
HRTV - The Network for Horse Sports Homepage
HRTV - The Network for Horse Sports Interior 1


The first two months of the site's launch showed immediate growth. "During the first 60 days of launch, we experienced massive amounts of incoming traffic as one of the only networks covering the Kentucky Derby and Triple Crown online," explained Phil Kubel, VP of Digital Media & Technology, "Our site stayed live despite the heavy traffic spikes, which allowed us to increase hits as well as subscribers."

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