Americaneagle.com began by developing a fresh new graphical design that allowed for plenty of areas for showcasing products while incorporating various arts and crafts elements and textures. Next, advanced product taxonomy broke down the 65k+ products into into manageable and sortable categories, reducing the root departments from 14 to 10. Americaneagle.com's search and guided navigation platforms make it easier for the user to navigate and search shop.hobbylobby.com's vast inventory. The advanced menu also was designed to give clear access to the many categories within each of the departments.
Now set up as a multi-site platform, Hobby Lobby's wholesale and consumer- facing sites are differentiated to the user, but for customer service representatives, all the data can be conveniently accessed from the same login.
Finally, integration with a variety of internal backend systems, as well as tax systems and payment gateways, have maximized the new site's usability. Integration with Hobby Lobby's middleware means that the site is truly incorporated into all aspects of Hobby Lobby's processes.