Americaneagle.com began by implementing a tailored Content Management System (CMS) that matched GVC’s internal needs. The CMS serves as the site’s foundation, enabling GVC employees to perform updates on the site without having to involve outside agencies or IT staff. GVC now has access to real time data on customer website usage, loyalty sign-ups, email preferences, and search referral analysis. Player profiles enable users to track points for loyalty programs, thereby further incentivizing return visits to the casino.The Americaneagle.com graphics strategy sought to accommodate the diverse demographic of GVC customers while not having to sacrifice on design. A slick, graphically-appealing site focuses on the branded imagery of GVC and entices the user to explore what GVC has to offer. A simple-to-use navigation couples with slide out regions, responsive elements, and cutting edge multimedia. By implementing the idev Mail platform, GVC staff is now able to easily drag and drop their way to beautiful and effective email campaigns. Instead of relying on an outside agency to create and send their marketing messages, they can now create and send in-house in a matter of minutes. Finally, a mobile site was implemented to provide users on mobile devices quick access to the core information of GVC.