The Chicago Bears football club teamed up with Americaneagle.com for a full redesign of their ecommerce store. Built on the ROC commerce platform, the store features many of the newest ecommerce technologies that allow for complete flexibility and scalability. The new online platform enables the Chicago Bears staff to make changes based on immediate selling and up-selling opportunities. For instance, after a player makes a big play or has a big game, Bears Pro Shop administrators can highlight that player's merchandise. In addition, Americaneagle.com implemented efficiency and time saving tools such as direct integration with preferred shipping provider and an inventory control system.
Recognizing the specific needs of the Chicago Bears and their fans, Americaneagle.com included customized features within the Bears Pro Shop. Some of these features include "Shop by Player" search menus, a multiple ship-to option, a scrolling merchandise tool, inventory and shipping indicators, fully integrated e-mail marketing with idev Mail, and a jersey personalization tool. Finally Americaneagle.com implemented a mobile version of the site so that sports fans can find their favorite Bears gear on their mobile device.
Americaneagle.com also assisted the Bears with their social media strategy. The strategy included creating various social profiles, coordinating ad buys, and devising a strategy on what content should be displayed to best drive sales.