Capstone Young Readers

Capstone Young Readers

North Mankato, Minnesota
Capstone Young Readers Homepage 1
Capstone Young Readers Interior 1-1

Overview

Capstone Publishing is a large publishing house that sells children titles to Schools and Teachers, Libraries and Librarians, and Re-sellers/Distributors. Capstone Young Readers is a new consumer-facing site that expands their titles to the general public.

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Goals

This was a new endeavor for Capstone, as they traditionally sell b2b to libraries and schools. Instead, this site is focused on a consumer audience. The true goal was to effectively capture that market while maintain the recognition that comes along with their brand.

Features

ROC Commerce
Members
Multimedia
FAQ
Form Builder
Hawk Search
Product Reviews
Document Library
Multi-Site Platform
Data Feeds
RSS Feeds

Summary

In their first venture selling directly to the public, they enlisted Americaneagle.com’s help to create a robust ecommerce store that offers everything from nonfiction, fiction and picture books to interactive books, audio books, literacy programs, and digital media. The site features the ROC commerce and idev® CMS platform, allowing administrators to manage inventory and orders, update content, offer promotions, and more. The re-imagined navigation facilitates quick discovery of products, whether viewing by age-appropriateness, subject, best-sellers, characters, authors, and more. The site is filled with custom features, like author pages, membership customizations and checkout options, related item modules, reviews and awards, one page checkout, video and multimedia, and integrations with multiple third-party systems.

Capstone Young Readers Homepage
Capstone Young Readers Interior 3
Capstone Young Readers Homepage
Capstone Young Readers Interior 3

Results

Capstone Young Readers has seen strong website performance in the past year, showing an increase in their ecommerce conversion rate by 11%. Customers have also been organically searching for Capstone Young Readers due to the strengthened brand awareness provided by the website, showing an increase in organic search by over 300%. With an increase of 7.44% of average time spent on the site, customers are revealing increased interest researching and reading content and information.

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Locations
Americaneagle.com
Headquarters

Chicago

2600 South River Road
Des Plaines, IL 60018

United States
International
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