Capstone Young Readers

Capstone Young Readers

North Mankato, Minnesota
Capstone Young Readers Homepage 1
Capstone Young Readers Interior 1-1


Capstone Publishing is a large publishing house that sells children titles to Schools and Teachers, Libraries and Librarians, and Re-sellers/Distributors. Capstone Young Readers is a new consumer-facing site that expands their titles to the general public.



This was a new endeavor for Capstone, as they traditionally sell b2b to libraries and schools. Instead, this site is focused on a consumer audience. The true goal was to effectively capture that market while maintain the recognition that comes along with their brand.


ROC Commerce
Form Builder
Hawk Search
Product Reviews
Document Library
Multi-Site Platform
Data Feeds
RSS Feeds


In their first venture selling directly to the public, they enlisted’s help to create a robust ecommerce store that offers everything from nonfiction, fiction and picture books to interactive books, audio books, literacy programs, and digital media. The site features the ROC commerce and idev® CMS platform, allowing administrators to manage inventory and orders, update content, offer promotions, and more. The re-imagined navigation facilitates quick discovery of products, whether viewing by age-appropriateness, subject, best-sellers, characters, authors, and more. The site is filled with custom features, like author pages, membership customizations and checkout options, related item modules, reviews and awards, one page checkout, video and multimedia, and integrations with multiple third-party systems.

Capstone Young Readers Homepage
Capstone Young Readers Interior 3
Capstone Young Readers Homepage
Capstone Young Readers Interior 3


Capstone Young Readers has seen strong website performance in the past year, showing an increase in their ecommerce conversion rate by 11%. Customers have also been organically searching for Capstone Young Readers due to the strengthened brand awareness provided by the website, showing an increase in organic search by over 300%. With an increase of 7.44% of average time spent on the site, customers are revealing increased interest researching and reading content and information.

Let's get started today!

Contact us today so you can hear how your organization can benefit from our online expertise.

* Required


2600 South River Road
Des Plaines, IL 60018

United States
About Us
Your long-term Partner for website development

At, we are your architect, your launch pad, your secret weapon. As a Chicago born-and bred family business, we understand that your online efforts are an investment in your future.

Our clients remain clients for decades because we offer them the long-term support, experience-honed guidance, and supportive technological infrastructure that they need to propel their business into uncharted territories rich with hidden value. We lay the foundation for years of sustainable growth.