Capstone Young Readers

Capstone Young Readers

North Mankato, Minnesota


Capstone Young Readers, a part of Capstone Publishing , is a new consumer-facing site, developed by, that expands their titles to the general public. This ecommerce site features Hawk Search, a member structure, e-books, and is part of the Capstone multi-site platform!

Capstone Young Readers Homepage 1
Capstone Young Readers Interior 1-1


This was a new endeavor for Capstone, as they traditionally sell b2b to libraries and schools. Instead, this site is focused on a consumer audience. The true goal was to effectively capture that market while maintain the recognition that comes along with their brand.

Awards and Features

Interactive Media Awards
Web Marketing Association
Internet Retailer Award
ROC Commerce
Form Builder
Hawk Search
Product Reviews
Document Library
Multi-Site Platform
Data Feeds
RSS Feeds


In their first venture selling directly to the public, they enlisted’s help to create a robust ecommerce store that offers everything from nonfiction, fiction and picture books to interactive books, audio books, literacy programs, and digital media. The site features the ROC commerce and idev® CMS platform, allowing administrators to manage inventory and orders, update content, offer promotions, and more. The re-imagined navigation facilitates quick discovery of products, whether viewing by age-appropriateness, subject, best-sellers, characters, authors, and more. The site is filled with custom features, like author pages, membership customizations and checkout options, related item modules, reviews and awards, one page checkout, video and multimedia, and integrations with multiple third-party systems.

Capstone Young Readers Homepage
Capstone Young Readers Interior 3
Capstone Young Readers Homepage
Capstone Young Readers Interior 3


Capstone Young Readers has seen strong website performance in the past year, showing an increase in their ecommerce conversion rate by 11%. Customers have also been organically searching for Capstone Young Readers due to the strengthened brand awareness provided by the website, showing an increase in organic search by over 300%. With an increase of 7.44% of average time spent on the site, customers are revealing increased interest researching and reading content and information.

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