ELDERLUXE is dedicated to serving the needs and lifestyle of their advanced age customers. ELDERLUXE prides itself on the collection of luxury products that are perfect for the aging consumer, including Mobility, Personal Care Gifts, Home Accessories, Spa, Fitness, Wardrobe, and Caregiving. ELDERLUXE came to Americaneagle.com in need of a website redesign that offered an ecommerce platform custom-designed for their older clientele that would work to increase revenues and provide a better user experience.
Americaneagle.com started with a fresh new graphic design that appeals to ELDERLUXE’s target audience- aging adults. With an easy user experience in mind, the new ELDERLUXE site uses appropriate elements like font size, customer support, clear navigation, and unambiguous messaging to maximize user experience. New product categorization allows every product expanded exposure and increased sales. The company also hoped for better search engine visibility; to do this, a new keyword search technology that supports the customer search and eliminates dead ends as well as a search engine optimized site were implemented. Finally, ELDERLUXE staff now has the ability to easily handle administrative needs and streamline back-end processes with the idev CMS, which is fully integrated with shipping providers and organizational software.