, Inc.


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Solution(s): Financial Publications is the hub of Callahan Media and the most accessible resource of Callahan & Associates, Inc. Its daily data-rich content includes analytical features, Op-Eds, blogs, and multimedia.

Services Included: implemented a simplification and streamlining of their existing site, making it easier for administrators to upload and users to find information. The site now offers a vast quantity of news and advertising to visitors. The project was broken down into a phased approach. Phase 1 involved an thorough analysis of the data, and a strategy of how to better restructure it in an information hierarchy that allows users to "drill down" to the desired information. The content is now presented on pages that incorporate multiple ways to engage, from social media feeds and plugins, to user comments, and more.