http://www.sportsterminal.com

Situation: Sportsterminal.com sought to take advantage of the wealth of sports knowledge already available on the Internet by presenting it in a way that allowed fans to control all information relating to their favorite sports subjects. With 127 different sports categories and over 70,000 links in their database, Sportsterminal.com wanted to create a simple, personalized functionality so that any individual with basic computer skills could access and use the site in the most efficient manner possible.

Objective: To develop a seamless, FREE, personalized sports web portal that the user creates in order to receive the sports information where THEY control the content. This would include live up-to-the-minute news, scores, injury reports and game lines while simultaneously creating interactive functionality for searching, message and ticket posting, fantasy games and merchandising capabilities.

Solution: Americaneagle.com created an easy, four step personalization process for users to link up to their customized sports category structure Americaneagle.com converted streaming data technology by parsing a raw, live sports feed for up-to-the-second news and scores. ASP programming was utilized to create the individual user content while Dynamic HTML added to Sportsterminal.com's organizational capability by creating box tabs under the top eight (8) sports categories.

Impact Results: Sportsterminal.com is one of the fastest growing sports communities on the Internet and thanks to Americaneagle.com, has ushered in a new era of sports personalization. The technology they have made available to the Sportsterminal.com staff has allowed for easy updating of information, advertising and traffic results.