http://www.partysgalore.com

Situation: Partysgalore.com came in contact with Americaneagle.com in the midst of frustrations with another Web development company. The other company was unable to develop a user-friendly e-commerce Web site that accurately reflected the celebratory atmosphere of the store and products being carried. Furthermore, they created major security problems with the site, while also providing insufficient customer support. In light of their frustrations, Partysgalore.com decided to go with the best choice for them--Americaneagle.com--for their Web needs.

Objective: To create a fun, user-friendly, and hassle-free e-commerce Web site that enables Partys Galore to increase sales through the Web and encourage foot traffic to its retail store.

Solution: To achieve the above goal, Americaneagle.com focused on the following elements:

Appealing Graphical Layout: Americaneagle.com designed a graphical layout that appeals to Partysgalore.com’s target audiences and represents unique qualities of Party’s Galore’s inventory. Colorful and delightful images combined with creative design contribute to the site’s overall attractiveness.

An Intuitive Navigational System: A user-friendly navigation system allows all visitors to quickly find products.

Content Management System (CMS): As part of the project, Americaneagle.com developed a system that allows designated administrators to immediately have access to create, delete, and modify pictures, text, product subcategories, and pricing information. This tool was customized around Party’s Galore’s needs so that functionality fit the company’s goals.

Search Engine Optimization: Americaneagle.com designed all areas of the site to ensure that they are compatible with today’s search engines. Special attention was paid to title tags, keyword development, content layout and other design elements that positively influence where Party’s Galore ranks in the search indices.


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