http://www.militarybyowner.com
Situation: MilitaryByOwner.com—a niche real estate listings site—provides an accessible resource for military members who are looking to buy, sell, or rent homes near a military base. When the idea for the program began to unfold, the founder established a standard Web site. When ads started to be sent in, each of them needed to be input manually onto the Web site. As the recognition and popularity of this online program grew, the number of ads coming in began to overflow and the Web site became unmanageable. As a result, MilitaryByOwner.com needed the help of a Web development company to keep up with maintenance.
Objective: In an effort to meet current online property marketing and technology strategies, MilitaryByOwner.com needed to expand their Web site by allowing visitors to create their own listings. In addition, they needed a Web site that would be professional-looking, easy to use, and designed to include space for advertising opportunities.
Solution: The redevelopment of MilitaryByOwner.com took the site to the next level. With its growing database, MilitaryByOwner.com turned to Americaneagle.com for the following solutions:
Personalized Content Management System: Americaneagle.com developed a system that gives military personnel the opportunity to easily list, rent and buy property from other military personnel. The system is custom-built to fit the needs of MilitaryByOwner.com visitors. In addition, the system allows staff to manage customer accounts (username, passwords), create, approve and edit listings, update information about ad packages and other services available to online visitors.
Redesigned Graphic Design: In an effort to successfully represent the quality and capabilities of MilitarybyOwner.com, the entire site was restructured. By establishing and adhering to guidelines for graphics, font, color, navigational system and other elements, Americaneagle.com assured continuity within all areas of the new site.
Development of a Comprehensive Transition: Since the original Web site was already maintaining a large number of listings, Americaneagle.com developed a plan to efficiently move the site content from the original site to the new site with minimal interruption to customers.
Impact Results: Dave Gran, owner of MilitaryByOwner.com, described the finished Web site stating, “My experience with Americaneagle.com has been nothing but successful. I can proudly claim that since redevelopment of our Web site, site recognition has grown dramatically and profits have more than tripled! The success we have found has established our business and has even created the opportunity for us to expand into a new office.” With all the time that MilitaryByOwner.com is saving, more attention can be dedicated to new online business strategies.