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Beretta USA

Solution(s): B2C Ecommerce Retailers Consulting


Beretta USA, founded in the early 1500s, is a leader in the outdoor industry, and the oldest gun manufacturer in the world.

Services Included:

Beretta came in contact with Americaneagle.com for the redesign and redevelopment of their e-commerce website. The goals were to create a site that would increase their online sales, conversions, awareness, and exposure.

To accomplish these goals, Americaneagle.com created a custom design with a look and feel that accurately aligns with the Beretta brand . Furthermore, the implementation of Americaneagle.com’s idev® E-commerce Platform enables the e-retailer to focus on continuous revenue generation through well-crafted navigation, search functionality, purchasing paths, and merchandising tactics. Most importantly, the new BerettaUSA.com was built to accommodate new features as the online store grows. This ensures that Beretta can easily add new functionalities as they emerge.