Americaneagle.com is in the forefront when it comes to Innovations. We are continually seeking out advances in technology that can work to benefit our customers. Below find examples of how innovations have contributed to the success of some of these customers.
Donald J. Pliner - Split Screen Technology
www.donaldjpliner.com
Part of creating a successful Web site involves aligning your site with current Internet practices and meeting the expectations of your visitors. It is important to keep your site up to date with technology and design standards in order to maintain an interface that optimizes your users’ experience. This will result in longer and more frequent site visits—thereby strengthening your brand and increasing revenue opportunities.
Today, about 80% of all monitors are set at 1024x768 resolution or higher, so designs should be optimized according to these standards in a way that is still user friendly to people operating on smaller resolutions. Additionally, this opens up more real estate for marketing opportunities, multimedia, and advanced technologies (such as a persistent shopping cart). Americaneagle.com combined a 1024x768 design with advanced technology for Donald J Pliner (www.donaldjpliner.com), in an effort to streamline online shopping for this designer women’s shoe retailer. The efforts resulted in Split Screen Technology, which allows the interface to present two pages within one. Online shoppers now have a simple and convenient way to browse through products and view the individual product pages, all within one screen. This reduces the number of clicks and streamlines navigation paths—especially those that point to the shopping cart.
NASCAR Partners - Flash Video
www.nascarpartners.com
One of the most innovative and exciting features that Americaneagle.com employs is the use of Flash Video within Web sites. For many companies, such as NASCAR, Flash video can be an interactive component that allows you to share videos with online visitors without forcing long wait periods for video download. This can be done to boost marketing efforts, show product demonstrations, enhance online communities, and more. With high quality picture and easy streaming technology, Flash video is steadily growing in demand among Americaneagle.com customers and on the Web.
She Beads - AJAX Technology
www.sbstore.com
To streamline your visitors’ online processes and navigation paths, AJAX (Asynchronous JavaScript and XML) and DHTML (Dynamic HTML) may be effective technologies to implement on your Web site. These technologies can be manifested differently (ie: the Quick View Tool found at Bengals.com versus the Dropdown Shopping Cart found at StuartWeitzman.com), according to the specific needs of each client, but essentially always serve the purpose of reducing the number of steps involved in navigation. Specifically, when implemented on an ecommerce Web site such as for She Beads (www.sbstore.com), AJAX allows visitors to view images associated with product variables without needing to refresh the page after each criteria is selected. This increases the site’s interactivity, speed, and usability, while creating a much more enjoyable shopping experience.
New York Giants - Podcasting & Branded MultiMedia Station
www.giants.com
Online multimedia can give your organization increased opportunity to reach out to your visitors in an effective way. By offering video and audio technology, you can establish a more engaging online environment, accurately reveal your marketing message and brand, and give your visitors reason to visit your site more frequently.
Online video and audio can be presented either live or on-demand through a media player. What’s more, Americaneagle.com can create a customized multimedia station, designed to perpetuate your brand, as well as offer easy search functionality and increased marketing opportunities. With a multimedia station tailored to your needs, your visitors can search through lists of current or archived clips, view most recent or most popular clips, and more. This gives your visitors quick and easy access to all your video and audio content within one media player. Additionally, to help increase revenue, a multimedia station can be developed to accommodate banner ads, pre-roll commercials, and sponsored features such as online polls or contests.
Today, it is also becoming increasingly important to incorporate Podcasts into your Web site. In fact, success was found when Americaneagle.com implemented Podcasting onto a major professional sports team Web site, www.giants.com. Since then, Podcasts have been becoming a widespread practice for many organizations, across many industries. With online users demanding newer and faster technologies, visitors to your site may not have the patience or time to sit in front of a computer to view or listen to streaming media. By incorporating a Podcast, visitors can load this media into their iPod and play the audio and video content at their convenience.
Cincinnati Bengals - Customized Content Management System
www.bengals.com
For the ongoing maintenance of your Web site, an Americaneagle.com Content Management System can give your organization access to as little or as much of the site as you need. In fact, each CMS is tailored to the unique needs of each client, enabling you to control the areas of the site that are frequently updated and the ability to manage assets, ecommerce, members, etc. as necessary. The goal of a customized CMS is to help streamline your business operations and reduce the costs and turnaround time associated with third party involvement.
With Americaneagle.com’s Content Management System, your staff can login to quickly and easily make changes to the Web site without any programming or coding knowledge. Based on the privileges that each user has been assigned, he/she will have access to the appropriate areas of the site. In addition to basic capabilities such as content changes with a WSYIWYG editor, image uploading, article posting, and so on, a complex CMS—such as the one created for the Cincinnati Bengals—can allow for the creation of new pages, sections, and navigation, as well as the modification of page layout.
Chicago Transit Authority - Transit Management System
www.chicago-card.com
An online portal can create an environment, in which registered users can access privileged information and resources and can manage their accounts. Online portals can take shape in many forms—from online banking to spiritual community sites. In fact, this sophisticated portal technology has even made boarding and riding public transportation in Chicago an easier process. Americaneagle.com created an online Transit Management System for the Chicago Transit Authority (
www.chicago-card.com) to support an automated fare card system. Through Chicago-Card.com, patrons can log into a convenient online portal to manage their fare preferences, personal information, and notification levels, as well as view transaction history, reports, and more. What’s more, with this recurring billing system, Chicago Card holders reap the benefits of discounted fares and never have to worry about running out of cash.
Fence Center - Flash Project Estimator
www.fencecenter.com
In the past, Flash technology has largely been used to animate Web sites, in an effort to build more engaging and exciting online environments. Today, Flash is used in a much broader scope, as it is one of the most versatile and capable platforms to deliver content on the Web. Many companies are using Flash technology to create interactive pieces, product demonstrations, and even complex applications. This is especially advantageous for companies that offer customized services and products, such as Fence Center—a retailer of residential fencing. To make it easier for their customers to research and purchase fencing that will fit their needs, Fence Center teamed up with Americaneagle.com to create a Flash Project Estimator. This interactive tool allows visitors to plot their house or pool, draw a fence design, input their footages, and save their drawings—enabling customers to obtain several quotes for their project based on different heights and styles of fence.
Xcel Energy Center - Dynamic Flash
www.xcelenergycenter.com
While we do not recommend building a Web site entirely in Flash, as it is more difficult to expand later and has limitations in search engine visibility, there are definite advantages in implementing Flash components into your Web site. For example, your organization may benefit from using Flash technology to deliver dynamic content, as we have done for Xcel Energy Center’s event calendar. Dynamic Flash incorporates a sense of energy and interactivity into the content presented on your Web site, which allows users to become excited about your product, service, and organization. If used correctly, dynamic Flash can be an extremely effective tool to capture the attention of your users, encouraging longer and more frequent visits to your site.