Why CRO is Critical to Your Website’s Success This Year

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

 

How Partner Products Can Help You

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

 

How to go from Wooing the Masses to Wooing Jane with Glasses

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

Best Practices for Your Content Strategy (Part 2)

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for. The strategic plan is the foundation to success, and in reality, can be an extensive process. But to help get some quick insights on how you should be thinking

 

Why Long-Tail Keywords Can Be Your Best Friends

Keywords have been around since the beginning of SEO (Search Engine Optimization) and they’re still being highly utilized today by Internet marketers. If you have even the slightest inkling about SEO, you know that it's essential to incorporate relevant keywords in your website, blog, social media posts, and other online promotional materials. Of course, there are particular tactics you will need to apply in order to get your desired results.

 

Sitecore/BCU Webinar

Americaneagle.com recently teamed up with our partner, Sitecore, and our customer, Baxter Credit Union (BCU), for the “How BCU Increased Member Engagement Using Sitecore and Azure” webinar.

 

Leverage Payments Technology to Create Recurring Customers, Drive Revenue & Increase Your Valuation

Companies with recurring customers are commanding higher valuations because investors can more accurately forecast growth and trajectory of the business, making them better bets. Customer retention is therefore critical for businesses that rely on a recurring revenue model. Customer lifetime value (LTV) must exceed cost to acquire a customer (CAC) by delivering maximum value with minimal friction.

Utilizing Scheduled and Background Tasks in Sitefinity

Anyone familiar with Sitefinity knows that the CMS comes with a vast toolbox, and administrators and content editors can create engaging web sites without any need of a programmer or knowledge of .NET. However, with a little imagination, it doesn’t take long to discover how customizing certain elements of Sitefinity can have huge benefits. This extends beyond just creating custom user controls and front facing renderings to throw on a public page.

Simple Tools Offer Easy Fixes for Brand Conversions

Online advertisers are always looking for innovative ways to engage customers early in the visit, increase conversions and ultimately boost sales.There are several ways to reach consumers at key times in their purchase process, such as asking for an email address or a Facebook "like", encouraging consumers to add more to their carts at checkout, and incentivizing users to click on special offers and deals.

How Do You Brainstorm?

When project managers are starting a project they typically discuss what other websites the customer likes, budgetary considerations, and/or goals and objectives. For account managers, we frequently want to know why customers want certain changes, or what they envision for their end-users. All of these questions help us to paint a quick and understandable picture.

 

Best Practices for Your Content Strategy (Part 1)

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for.

 

Google Mobile Web: Are you listening yet?

So you saw all the news headlines on how Google “might” give an SEO boost to mobile friendly sites, and you said to yourself that you would think about moving to a mobile friendly website. Then you saw that Google was starting to use a new mobile friendly format, and it reminded you that you had to figure out what to do about converting to a mobile site. Then, finally, mobile usability reports show up in webmaster tools, and you are starting to consider what to do....

 

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