• Tips and Tactics

Landing Page Videos: Do They Really Help Increase Your Conversion Rate?

Joe Palko June 03, 2015 Comments
Blog Video Landing Page

You've probably come across several landing pages online in which you were greeted with a video. According to studies, websites with introductory videos are able to attract more visitors. However, it doesn't follow that having a video will actually increase your conversion rate.

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  • conversion
  • marketing
  • website
  • Marketing Strategy
  • Marketing
  • Partners

See Inside - Google Business View

Partner June 01, 2015 Comments
LCP 360 Blog Photo

What do Hospitals, Barbershops, Hotels, Retail Stores, Supermarkets, Nail Salons, Car Dealerships, and Stadiums, all have in common? They are all starting to utilize Google Business View to drive foot traffic to their business by optimizing their Google + Pages with virtual tours and still photography. Once uploaded the content is directly accessible through the See Inside window on Google and Google Map Searches.

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  • Development
  • Marketing

Why A/B Testing is Important

Missy Hildebrand May 20, 2015 Comments
NEI love Data

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

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  • data
  • testing
  • Ecommerce

Optimizing Ecommerce Sites for Maximum Conversion

Partner May 08, 2015 Comments
Maxumum Conversion

With more than half of all small business in the U.S. conducting business over the web, the need to keep your ecommerce website secure and performing optimally is more important than ever. Users expect safe online shopping environments while at the same time being increasingly intolerant of any delays. Ecommerce providers thus have the seemingly contradictory task of ensuring their websites are fast and always available, while being fully secure.

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  • conversion
  • Ecommerce
  • Marketing

The Power of Coupon Marketing: 6 Facts You Need to Know

Joe Palko May 06, 2015 Comments
Coupons

Remember those popular coupons you often get for grocery items, the ones which drive you to choose particular brands over others and which encourage you to buy stuff that you were not planning to get in the first place?

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  • marketing
  • coupons
  • Sitefinity

The Cost of Getting Related Items in Sitefinity’s API

Alex Hawley April 30, 2015 Comments
Application Programming Interface

Back when Sitefinity 7 released, one of the biggest enhancements was the addition of related data fields to all content modules. This had a huge impact on our existing Sitefinity websites and we rarely build a site anymore that doesn’t use related data to some degree. Custom slideshows, banners, news, staff directories, and many dynamic modules on our sites use custom data to relate to media and other content types. Related data is a cornerstone for our Sitefinity websites.

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  • API
  • Sitefinity
  • Marketing

How to Create Effective Display Ads on the Web

Missy Hildebrand April 27, 2015 Comments
Ads on the web

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

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  • advertising
  • Marketing
  • Sitefinity

Wanted: Fortune Teller, Crystal Ball Not Required

Tim Ahlenius April 24, 2015 Comments
Blog Customer

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

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  • Experience
  • Customer
  • Sitefinity
  • Marketing

How Can We Solve the Attribution Equation?

Partner April 22, 2015 Comments
Attribute Equation

In the digital world we live in today, the average shopper uses at least three devices to access the Internet. Across those devices, they’re faced with a myriad of retailer engagements ranging from email offers, product ads, promotional texts, to sponsored tweets and more. The growing number of interactions before purchases has complicated the retailer’s ability to clearly track the path to purchase, let alone properly assign credit to each interaction.

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  • Last Click
  • Partners

Prepare for Mobile-geddon

Emily Stark April 22, 2015 Comments
Mobile and Google

Part of our role as a leading website design and development company is to be proactive and keep up to date on the latest online developments, especially if they impact our customers. One item that recently became a hot topic in the online world is the Google algorithm changes that were implemented today.

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  • google
  • Mobile
  • Marketing

Why CRO is Critical to Your Website’s Success This Year

Partner April 22, 2015 Comments
Optimize Blog

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

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  • ROI
  • CRO
  • Partners

How Partner Products Can Help You

Emily Stark April 22, 2015 Comments
Partner Blog

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

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  • services
  • Strategy
  • Partners
  • Sitecore

How to go from Wooing the Masses to Wooing Jane with Glasses

Tim Ahlenius April 22, 2015 Comments
Customer Awareness

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

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  • Content

Best Practices for Your Content Strategy (Part 2)

Missy Hildebrand April 10, 2015 Comments
Best Practices for Your Content

You’ve heard it before – “Content is King”. A cliché for sure, but it is for a good reason. It’s true. In a previous post we talked about how content IS king, BUT…it is nothing without a strategic plan! You can blast content across the web until you’re blue in the face, but no one will care to listen if it’s not what they’re looking for. The strategic plan is the foundation to success, and in reality, can be an extensive process. But to help get some quick insights on how you should be thinking

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  • Audiece
  • Strategy
  • Content
  • Content

Why Long-Tail Keywords Can Be Your Best Friends

Joe Palko April 09, 2015 Comments
Keyword Best Friend

Keywords have been around since the beginning of SEO (Search Engine Optimization) and they’re still being highly utilized today by Internet marketers. If you have even the slightest inkling about SEO, you know that it's essential to incorporate relevant keywords in your website, blog, social media posts, and other online promotional materials. Of course, there are particular tactics you will need to apply in order to get your desired results.

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  • SEO
  • Search
  • Keywords
  • Sitecore

Sitecore/BCU Webinar

Staff April 08, 2015 Comments
Sitecore BCU

Americaneagle.com recently teamed up with our partner, Sitecore, and our customer, Baxter Credit Union (BCU), for the “How BCU Increased Member Engagement Using Sitecore and Azure” webinar

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  • Azure
  • Sitecore
  • BCU
  • Webinar
  • Customer Service

Leverage Payments Technology to Create Recurring Customers, Drive Revenue & Increase Your Valuation

Partner April 06, 2015 Comments
Payment Technology

Companies with recurring customers are commanding higher valuations because investors can more accurately forecast growth and trajectory of the business, making them better bets. Customer retention is therefore critical for businesses that rely on a recurring revenue model. Customer lifetime value (LTV) must exceed cost to acquire a customer (CAC) by delivering maximum value with minimal friction.

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  • Sitefinity

Utilizing Scheduled and Background Tasks in Sitefinity

Alex Hawley April 01, 2015 Comments
Sitefinity Background Tasks

Anyone familiar with Sitefinity knows that the CMS comes with a vast toolbox, and administrators and content editors can create engaging web sites without any need of a programmer or knowledge of .NET. However, with a little imagination, it doesn’t take long to discover how customizing certain elements of Sitefinity can have huge benefits. This extends beyond just creating custom user controls and front facing renderings to throw on a public page.

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  • Email

Simple Tools Offer Easy Fixes for Brand Conversions

Partner March 27, 2015 Comments
Simple Tools

Online advertisers are always looking for innovative ways to engage customers early in the visit, increase conversions and ultimately boost sales. There are several ways to reach consumers at key times in their purchase process, such as asking for an email address or a Facebook "like", encouraging consumers to add more to their carts at checkout, and incentivizing users to click on special offers and deals.

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  • Americaneagle.com

How Do You Brainstorm?

Emily Stark March 24, 2015 Comments
How Do You Brainstorm

When project managers are starting a project they typically discuss what other websites the customer likes, budgetary considerations, and/or goals and objectives. For account managers, we frequently want to know why customers want certain changes, or what they envision for their end-users. All of these questions help us to paint a quick and understandable picture.

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  • Paint
  • Vision
  • Goals

Authors

  • Emily Stark
  • Adrian Krzeszkiewicz
  • Corte Swearingen
  • Gabriel Streza
  • Joe Palko
  • Jonathan Dominguez
  • Mike Avello
  • Missy Hildebrand
  • Nick Goodrum
  • Americaneagle Partner
  • Shawn Griffin
  • Staff Blogs
  • Tim Ahlenius
  • Vince Scarlata
  • Alex Hawley