• Marketing
  • Tips and Tactics

Content Marketing in 2015: 6 Important Tips to Give You the Edge

Joe Palko July 01, 2015 Comments
Content Marketing in 2015 Image

With the increasing competition in e-commerce, utilizing online marketing and continually educating yourself on the latest trends has become essential.

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  • Content
  • Marketing Strategy
  • Marketing
  • Tips and Tactics

3 Ideas to Improving Customer Experience

Emily Stark June 23, 2015 Comments
3 Ideas to Improving Customer Experience

Whether you’re building a website for the first time or experienced in the website realm, having a website that works for your user audience is critical. Typically, you take into account your audience’s location, their age, or interests when making website decisions. Google Analytics has an entire section of statistics devoted to your website audience composition. I encourage you to review this periodically to keep current with your existing audience.

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  • Experience
  • Customers
  • audience personas
  • Email
  • Marketing
  • Tips and Tactics

Email Anatomy 101

Missy Hildebrand June 19, 2015 Comments
Email Anatomy 101 Blog Post

In order to graduate high school (however many years ago that was), my classmates and I were required to take a biology class. It was pretty interesting, fun, and maybe slightly disgusting at times. On lab days, students were either wide-eyed and amazed, or cowering in the corner of the class room getting sick. While dissecting fetal pigs and cat eyeballs may not have been your subject, or even helped you in your career, dissecting a good email will reveal the building blocks to creating successful campaigns for your business.

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  • marketing
  • Email
  • Sitecore

Successful First “Dates” With Your Customers

Tim Ahlenius June 11, 2015 Comments
Successful First “Dates” With Your Customers

Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

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  • Sitecore
  • marketing
  • customer experience management
  • Audiece
  • Development
  • Tips and Tactics

Lost in the World of Pixels, Screens, and Viewports

Nick Goodrum June 11, 2015 Comments
Lost in the World of Pixels, Screens, and Viewports

With all of the devices available now, it may seem that developing and testing is a nightmare for your web project. The amount of screen sizes to think about is a lot more diverse than the older days of mostly 1024px monitors. But what complicates things further is that these devices have different pixel densities. There ends up being more vocabulary and marketing that complicate the subject.

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  • Responsive
  • Website Performance
  • Partners

9 Tips to Ensure Online Transactions Are Secure

Partner June 09, 2015 Comments
9 Tips to Ensure Online Transactions Are Secure

In 2010, e-commerce sales in the United States were nearly $170 billion. In 2015, online shopping is expected to generate $350 billion — and by 2018, that number could rise to $500 billion.

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  • Partner
  • Security
  • Ecommerce
  • Sitefinity

Utilizing CacheManager in Sitefinity for Caching Common Data Across All Pages

Alex Hawley June 05, 2015 Comments
Cache Blog Image

Data caching is a feature that Sitefinity conveniently enables by default. There are numerous settings aimed at providing admins the ability to cache their individual page content, which are labeled as Output Cache Profiles in Sitefinity’s advanced settings.

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  • Partner
  • Sitefinity
  • data
  • Tips and Tactics

Landing Page Videos: Do They Really Help Increase Your Conversion Rate?

Joe Palko June 03, 2015 Comments
Blog Video Landing Page

You've probably come across several landing pages online in which you were greeted with a video. According to studies, websites with introductory videos are able to attract more visitors. However, it doesn't follow that having a video will actually increase your conversion rate.

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  • conversion
  • marketing
  • website
  • Marketing Strategy
  • Partners

See Inside - Google Business View

Partner June 01, 2015 Comments
LCP 360 Blog Photo

What do Hospitals, Barbershops, Hotels, Retail Stores, Supermarkets, Nail Salons, Car Dealerships, and Stadiums, all have in common? They are all starting to utilize Google Business View to drive foot traffic to their business by optimizing their Google + Pages with virtual tours and still photography. Once uploaded the content is directly accessible through the See Inside window on Google and Google Map Searches.

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  • Partner
  • Development
  • Marketing

Why A/B Testing is Important

Missy Hildebrand May 20, 2015 Comments
NEI love Data

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

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  • data
  • testing
  • Partners

Video Marketing:The future of engagement marketing

Partner May 14, 2015 Comments

Marketing has come a long way. It used to be so simple; engage your audience by having a great website with content sprinkled in. Now, with 70% of the buyer’s journey self directed the power has shifted to the consumer. Many organizations are hyper aware of this shift and are taking a ‘content is king’ mentality. As marketers, how do we align our efforts to our consumers needs?

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  • Partner
  • Video Marketing
  • Partners

Optimizing Ecommerce Sites for Maximum Conversion

Partner May 08, 2015 Comments
Maxumum Conversion

With more than half of all small business in the U.S. conducting business over the web, the need to keep your ecommerce website secure and performing optimally is more important than ever. Users expect safe online shopping environments while at the same time being increasingly intolerant of any delays. Ecommerce providers thus have the seemingly contradictory task of ensuring their websites are fast and always available, while being fully secure.

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  • Partner
  • Ecommerce
  • conversion
  • Marketing

The Power of Coupon Marketing: 6 Facts You Need to Know

Joe Palko May 06, 2015 Comments
Coupons

Remember those popular coupons you often get for grocery items, the ones which drive you to choose particular brands over others and which encourage you to buy stuff that you were not planning to get in the first place?

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  • marketing
  • coupons
  • Sitefinity

The Cost of Getting Related Items in Sitefinity’s API

Alex Hawley April 30, 2015 Comments
Application Programming Interface

Back when Sitefinity 7 released, one of the biggest enhancements was the addition of related data fields to all content modules. This had a huge impact on our existing Sitefinity websites and we rarely build a site anymore that doesn’t use related data to some degree. Custom slideshows, banners, news, staff directories, and many dynamic modules on our sites use custom data to relate to media and other content types. Related data is a cornerstone for our Sitefinity websites.

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  • API
  • Sitefinity
  • Marketing

How to Create Effective Display Ads on the Web

Missy Hildebrand April 27, 2015 Comments
Ads on the web

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

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  • advertising
  • Marketing
  • Sitefinity

Wanted: Fortune Teller, Crystal Ball Not Required

Tim Ahlenius April 24, 2015 Comments
Blog Customer

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

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  • Experience
  • Customer
  • Sitefinity
  • Partners

How Can We Solve the Attribution Equation?

Partner April 22, 2015 Comments
Attribute Equation

In the digital world we live in today, the average shopper uses at least three devices to access the Internet. Across those devices, they’re faced with a myriad of retailer engagements ranging from email offers, product ads, promotional texts, to sponsored tweets and more. The growing number of interactions before purchases has complicated the retailer’s ability to clearly track the path to purchase, let alone properly assign credit to each interaction.

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  • Last Click

Prepare for Mobile-geddon

Emily Stark April 22, 2015 Comments
Mobile and Google

Part of our role as a leading website design and development company is to be proactive and keep up to date on the latest online developments, especially if they impact our customers. One item that recently became a hot topic in the online world is the Google algorithm changes that were implemented today.

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  • google
  • Mobile
  • Partners

Why CRO is Critical to Your Website’s Success This Year

Partner April 22, 2015 Comments
Optimize Blog

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

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  • ROI
  • CRO
  • Development
  • Tips and Tactics

How Partner Products Can Help You

Emily Stark April 22, 2015 Comments
Partner Blog

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

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  • services
  • Strategy
  • Partners

Authors

  • Emily Stark
  • Adrian Krzeszkiewicz
  • Corte Swearingen
  • Gabriel Streza
  • Joe Palko
  • Jonathan Dominguez
  • Mike Avello
  • Missy Hildebrand
  • Nick Goodrum
  • Americaneagle Partner
  • Shawn Griffin
  • Staff Blogs
  • Tim Ahlenius
  • Vince Scarlata
  • Alex Hawley
  • Joseph Gustafson