• Tips and Tactics
  • Marketing
  • Ecommerce

Where Can e-Commerce Merchants Discover the Best Tips for Content Marketing?

Joe Palko September 01, 2015 Comments
joe_content_blog

No matter how large or small your business may be at the moment, there's probably a good reason why you've decided to jump into the e-commerce arena. Well, the main reason is obvious: everybody's online! So if you wish to expand your business further and not be overtaken by others in your industry, then you'll need to build your business online.

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  • Content
  • marketing
  • Ecommerce
  • Customer Service
  • Partners
  • Sitecore

Red Roses

Tim Ahlenius August 28, 2015 Comments
Red Roses

One of the easiest ways to build a relationship with someone is to spend time with them and get to know them better. You go from strangers, to acquaintances, to friends, to possibly best friends, and then, should it be the right situation - to life partners.

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  • customer experience management
  • Engagement
  • Sitecore
  • Development
  • Marketing
  • Tips and Tactics

Part 4/5: Show Me the Leads

Joseph Gustafson August 27, 2015 Comments
Show Me the Leads

Likes don’t keep the lights on. For as viral and successful as your video may be, you’d be remiss if you’re not crafting content to make sales. In this installment of our content series, we’ll be providing a roadmap and some ideas on how you can garner the highest return on your video investment.

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  • Video Marketing
  • Goals
  • Partners
  • Ecommerce

International Ecommerce: Getting it Right, Every Time

Partner August 24, 2015 Comments
Pitney Bowes Blog

Selling internationally can be daunting for any retailer. As the range and number of digital devices has soared, customer expectations for instant gratification and more personalized service have followed suit.

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  • Partner
  • International
  • Ecommerce
  • Development
  • Google
  • Marketing

Getting to Know Google Analytics

Missy Hildebrand August 20, 2015 Comments
analytics_image

If you’re new to Google Analytics (or not quite sure what it is), then this post is dedicated to you. Many organizations still aren’t using Google Analytics to its full potential to measure traffic and performance. It’s very common to see these companies spending massive amounts of time and money just to try and get people to look at their website. The problem is they forget to take the time and track their efforts and see what actually works and what doesn’t. With various activities going on, such as posting on social, sending email blasts, and more, it’s important to measure the results in order to spend time and marketing dollars on what’s successful and generating the best outcome.

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  • Strategy
  • Marketing Strategy
  • KPI
  • SEO
  • marketing
  • google analytics
  • Content
  • SEO
  • Marketing
  • Social Media

5 Quick Tips on Maximizing Social Media to Improve your Website’s SEO

Shawn Griffin August 18, 2015 Comments
Maximizing Social Media to Improve your Website’s SEO

It’s a fact - relevant and high quality social media content will lead to better search result rankings for your website. Google regularly modifies their search algorithm and it can be quite a challenge to keep up with the latest “DO’s” and “DON’Ts” in relation to SEO. What you can control, however, is the social media content that your organization produces, as content that engages users does indeed add weight to your rank position.

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  • Content
  • SEO
  • social media

Email Marketing: What To Consider Before Pressing Send

Staff August 12, 2015 Comments
Email Marketing: What To Consider Before Pressing Send

When it comes to email marketing, there are no second chances. Because of this, E-marketing requires a certain amount of planning and strategy. Through research and preparation, emails to customers can be structured concisely and with a clear purpose. The main goals of these emails are to grab attention and get users back to your website. There are many ways to facilitate customer traffic on your site; all it takes is effective strategy and innovation to successfully manage your email marketing component.

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  • Ecommerce
  • Partners

Destination Vs. Origin Sourcing: Why Location Matters In The Online Commerce Debate

Partner August 06, 2015 Comments
Destination vs. Origin sourcing

Location, location, location. The number one rule in real estate is now the tipping point in the debate on Internet sales tax. Battling legislation calls into play the fairness of destination versus origin sourcing when applying sales tax rules. While lawmakers continue to drag their feet on a formal decision, there’s no shortage of options (or arguments) for who should have the power to collect should a federal remote seller sales tax law go into effect. In June, another proposal hit the hopper, this time from Utah Rep. Jason Chaffetz, bringing the official bill count up to three.

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  • Partner
  • Ecommerce
  • Marketing
  • Tips and Tactics

Part 3/5: Where to Post and Why

Joseph Gustafson August 05, 2015 Comments
Part 3/5: Where to Post and Why

You’ve scheduled it, made it, and now your video is ready to go. The big question remains, “Where do you post it?” The answer, it depends. Here’s a brief guide on how to get the most mileage and response from your video content.

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  • Strategy
  • Video Marketing
  • Blog
  • Marketing
  • Mobile & Responsive Design
  • Tips and Tactics

Mobile Marketing: 8 Helpful Tips to Boost Your Business

Joe Palko August 03, 2015 Comments
Mobile Marketing: 8 Helpful Tips to Boost Your Business

With the emergence of smartphones and electronic tablets, more people than ever are using these mobile devices to access the web, check their emails, browse and post on social media platforms, and purchase products and services. Mobile marketing is rising and growing fast. No matter how big or established you believe your business or agency to be, you can't miss out on this new trend. You have to get out there and start making the most of mobile marketing for your business.

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  • Mobile
  • marketing
  • Marketing
  • Tips and Tactics

Video Killed the Social Media Star – An Americaneagle.com Content Series (Part 2)

Joseph Gustafson July 31, 2015 Comments
Video Blog Part 3

The metrics of video content success are documented and proven. This doesn’t mean a thing, unless you’re taking action.

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  • facebook
  • Video Marketing
  • Development
  • Partners
  • Tips and Tactics

How To Properly Select An ERP System That Is Sure To Satisfy

Partner July 30, 2015 Comments
Synergy

There are over 1,000 manufacturing systems in North America and yet The Wall Street Journal has stated that “73.8 % of all manufacturers are dissatisfied with their current ERP systems.” Why?

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  • Partner
  • ERP
  • Marketing
  • Tips and Tactics

Video Killed the Social Media Star – An Americaneagle.com Content Series

Joseph Gustafson July 28, 2015 Comments
Video

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

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  • Video Marketing
  • facebook
  • Partners
  • Tips and Tactics

How 5 simple questions can grow your business

Partner July 24, 2015 Comments
Analytics

Guess what? The easiest way to understand why your visitors aren’t converting is to ask them. And that’s just one example of how asking your users questions can lead to growth. In fact, getting direct feedback from your users and potential customers is the fastest way to finding opportunities for improvement and growth. This is why at Hotjar, we have created a tool that combines both analytics and feedback, allowing you to see what your visitors are doing, as well as why they behave the way they do.

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  • Analytics
  • data
  • Srategy
  • Partner
  • Ecommerce
  • SEO
  • Tips and Tactics

SEO Content Optimization that Matters for Retail Websites

Partner July 23, 2015 Comments
SEO Content Optimization

Optimizing your retail website for international SEO can be a bit like packing your wardrobe for an overseas trip. Certain items are essential for adapting to the new culture and climate. Certain others you’ll bring only if there’s room in your already-overstuffed carry-on.

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  • Content
  • optimization
  • SEO
  • Customer Service
  • Marketing
  • Partners

Leveraging Live Chat for Support: 5 Key Questions Answered

Partner July 22, 2015 Comments
Live Chat Support

With the increasing adoption of live chat as a support channel, more and more companies are wondering if it’s a good fit for them and how they can deliver an exceptional customer experience with chat. BoldChat recently partnered with TSIA on a webinar to answer 5 key questions about why live chat is an important communication channel and how companies can best utilize it for customer support.

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  • Interaction
  • Customer Service
  • Partners
  • Customer Service
  • Tips and Tactics

Is Your Browser Current?

Emily Stark July 21, 2015 Comments
Web Browsers

When we develop new sites or new functionality for clients, it goes through our Quality Assurance department for testing. This team keeps a current set of browsers handy so they can go down the list quickly. Unfortunately, this list is constantly changing as software companies come out with new versions of their browser. The list is comprised of various popular internet browsers and mobile devices.

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  • browser
  • Desktop
  • Customer Service
  • Customer Service
  • Ecommerce

Invisible Customer Service

Tim Ahlenius July 20, 2015 Comments
Invisible Customer Service

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for. After explaining things to them, they tell you that they are not sure if they have it but they will call in some backup to help with the search. So you wait. The second person arrives and takes you to the location where they think it might be and voila, it’s there but not in the right color, size, style, etc. You end up leaving pretty frustrated with the whole experience and no product in your hand.

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  • Customer Service
  • Customer experience
  • Ecommerce
  • Development

Switching back to Vanilla…JS

Nick Goodrum July 17, 2015 Comments
Vanilla Java Script

Back in the days of the second browser wars, jQuery and other libraries emerged to try and conquer the emerging browsers into a cohesive and easy to use syntax. Around 9 years ago, the Javascript world was quite a buggy and an inconsistent place with Internet Explorer 6 and 7 in play. Firefox was starting to emerge, Netscape Navigator was still around, and Chrome didn’t exist yet. Having to write any decent Javascript that worked cross browser was a nightmare at times. Mootools, Prototype, and jQuery introduced easier cross browser DOM and CSS manipulation as well as convenient animation options. It’s no wonder developers across the globe grabbed these tightly with their calloused, worn out fingers. Many faces were saved from keyboard smashes and the web world hasn’t really let go since.

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  • jQuery
  • java script abstraction
  • vanilla javascript
  • Marketing
  • Tips and Tactics

The Three Greatest Survey Questions

Corte Swearingen July 15, 2015 Comments
The Three Greatest Survey Questions

Google Analytics is a great tool for understanding your website performance metrics and the trends over time. While Google Analytics is great at uncovering what visitors are doing on your site, it is a poor tool for understanding the actual motivations of your visitors.

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  • data
  • google analytics
  • Marketing Strategy

Authors

  • Emily Stark
  • Adrian Krzeszkiewicz
  • Corte Swearingen
  • Gabriel Streza
  • Joe Palko
  • Jonathan Dominguez
  • Mike Avello
  • Missy Hildebrand
  • Nick Goodrum
  • Americaneagle Partner
  • Shawn Griffin
  • Staff Blogs
  • Tim Ahlenius
  • Vince Scarlata
  • Alex Hawley
  • Joseph Gustafson