Why A/B Testing is Important

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

 

Video Marketing:The future of engagement marketing

Marketing has come a long way. It used to be so simple; engage your audience by having a great website with content sprinkled in. Now, with 70% of the buyer’s journey self directed the power has shifted to the consumer. Many organizations are hyper aware of this shift and are taking a ‘content is king’ mentality. As marketers, how do we align our efforts to our consumers needs?

 

Optimizing E-Commerce Sites for Maximum Conversion

With more than half of all small business in the U.S. conducting business over the web, the need to keep your e-commerce website secure and performing optimally is more important than ever. Users expect safe online shopping environments while at the same time being increasingly intolerant of any delays. E-commerce providers thus have the seemingly contradictory task of ensuring their websites are fast and always available, while being fully secure.

 

The Power of Coupon Marketing: 6 Facts You Need to Know

Remember those popular coupons you often get for grocery items, the ones which drive you to choose particular brands over others and which encourage you to buy stuff that you were not planning to get in the first place?

 

The Cost of Getting Related Items in Sitefinity’s API

Back when Sitefinity 7 released, one of the biggest enhancements was the addition of related data fields to all content modules. This had a huge impact on our existing Sitefinity websites and we rarely build a site anymore that doesn’t use related data to some degree. Custom slideshows, banners, news, staff directories, and many dynamic modules on our sites use custom data to relate to media and other content types. Related data is a cornerstone for our Sitefinity websites.

 

How to Create Effective Display Ads on the Web

Advertising with images has the potential to communicate complex messages in the quickest and most efficient way possible. I’m sure you’ve heard the common phrase, “A picture is worth a thousand words”. But are they the right words? Imagery and colors trigger a plethora of emotions in each person, and if used incorrectly, may yield negative results. However, if used properly, they can be very beneficial.

 

Wanted: Fortune Teller, Crystal Ball Not Required

What if you had the ability to predict the actions of your customers, so much so that you felt like a fortune teller? You could finely hone your marketing campaigns and bring more sales leads to fruition so often that it would seem like magic. In this age of the customer, many companies are wondering how they can make the most of the data that is available to them to do just that.

 

How Can We Solve the Attribution Equation?

In the digital world we live in today, the average shopper uses at least three devices to access the Internet. Across those devices, they’re faced with a myriad of retailer engagements ranging from email offers, product ads, promotional texts, to sponsored tweets and more. The growing number of interactions before purchases has complicated the retailer’s ability to clearly track the path to purchase, let alone properly assign credit to each interaction.

Prepare for Mobile-geddon

Part of our role as a leading website design and development company is to be proactive and keep up to date on the latest online developments, especially if they impact our customers. One item that recently became a hot topic in the online world is the Google algorithm changes that were implemented today.

 

Why CRO is Critical to Your Website’s Success This Year

As we enter the second quarter of 2015, it is essential that we continue to evolve as digital marketers and actively seek new opportunities that will enable our digital experiences to be more successful.

 

How Partner Products Can Help You

You may or may not be aware that we have over 130 technology partners that we work with regularly. In my role as an account manager, I frequently work side-by-side with our partnerships team offering the latest and greatest resources and services available. This allows us to provide a well-rounded business solution to our clients in one centralized location.

 

How to go from Wooing the Masses to Wooing Jane with Glasses

The Director of Experience Marketing at Americaneagle.com, Tim Ahlenius, recently wrote a Sitecore blog post on the “age of the customer.” With the rise of the internet and easy search options, it has become a battle for companies to distinguish who their customer really is and how to directly market to each individual customer needs and wants.

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