5 Mistakes to Avoid When Growing Your Blog

There may be some online marketers today who no longer believe in the power of blogging to promote their business. However, there are a lot more who argue against this position. Many remain steadfast in their belief that blogging is one of the most valuable elements that every business must invest in and continuously develop in order to get ahead.


Better Customer Service Starts on Your Website

Imagine being able to reduce your customer service costs while at the same time increasing customer satisfaction and loyalty. Most customer service initiatives help with one at the expense of the other.


3 Reasons to Unleash the Power of Pinterest

Pinterest is incredibly simple and can make a huge difference for your business as it’s exceptional at driving traffic to your site and generating more leads and sales. Here are 3 key reasons why you need to consider Pinterest for your business today.


Google Analytics: Adding Value to Your Site

Google Analytics is, in essence, a data dump of your site. It can quickly get overwhelming, intimidating, or confusing if you don’t know where to look. Hopefully the following will help you decipher this information!


Preventing Navigational Overload

“Too much of a good thing is bad,” is a phrase I am sure many of you have heard at least once in your life. While the phrase may be a bit cliché, there is some truth to it. It is something that I have seen on many sites in my time. You visit an ecommerce site only to be overwhelmed by a multitude of site marketing and hundreds or thousands of hierarchical navigation links. You may have an idea of what you want, but have no idea how to get to it.


Building an Integrated Loyalty Program that Works Online and Offline

It’s no secret that gaining a new customer is always harder than getting an existing customer to buy again. In marketing parlance, this is referred to as instilling customer loyalty and driving repeat purchases from existing customers. Customer loyalty increases customer retention, maximizes engagement and drives up customer spend. In this blog post, let’s explore how an integrated loyalty program across online and offline channels can work wonders for marketers and drive up sales.


Maximizing Word-of-Mouth Promotion Using Google Plus

Experienced marketers from around the world would agree just how important word of mouth is when it comes to the world of advertising. It's not only free of charge, but very effective too. After all, most people usually believe and trust those who are close to them and they like. This type of promotion can work like magic!


Make Sure You're Prepared For Any Security Threats!

In its April 2014 Internet Security Threat Report, Symantec declared 2013 the “Year of the Mega Breach”. Supporting their findings, the authors noted rampant Distributed Denial-of-Service (DDoS) attacks, that 77% of all public web sites scanned as a part of the study were identified as vulnerable with one in eight of those affected by known critical vulnerabilities, and that the average time to patch published critical vulnerabilities was estimated to be four days.


Is Content King?

You blog. You tweet. You post. You pin. You upload. You obsess over analytic numbers, checking likes, views, and shares on a frequent basis. But as you may have discovered, having high analytic numbers does not mean that your product is selling like hotcakes.


Why Scoring Member Engagement Matters

Engagement—what does it really mean? Why is it important? How does it apply to my organization? In the association industry, leaders often think that because members are paying their monthly dues on time or registering for an annual conference or governing a board of members, they’re actively involved and engaged—but could they be doing more?


Accessibility In The World Wide Web

The web has grown a lot over the past 20+ years since it became available to the public. With this growth the visual experience for users has matured as well. Sometimes we forget how different sites used to be but taking a look at Space Jam always reminds me how much more complex sites have become.


New Look for a New Year

Since it’s January and our New Year’s Resolutions are still at the top of our minds, I wanted to share four ways you can refresh your website with a new look. These are sometimes overlooked and it’s important to keep them in mind!