• Marketing
  • Tips and Tactics

Video Killed the Social Media Star – An Americaneagle.com Content Series

Joseph Gustafson July 28, 2015 Comments
Video

Your ability to reach your customers on Facebook lives and dies by the ever-changing Facebook algorithm.

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  • Video Marketing
  • facebook
  • Partners
  • Tips and Tactics

How 5 simple questions can grow your business

Partner July 24, 2015 Comments
Analytics

Guess what? The easiest way to understand why your visitors aren’t converting is to ask them. And that’s just one example of how asking your users questions can lead to growth. In fact, getting direct feedback from your users and potential customers is the fastest way to finding opportunities for improvement and growth. This is why at Hotjar, we have created a tool that combines both analytics and feedback, allowing you to see what your visitors are doing, as well as why they behave the way they do.

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  • Analytics
  • data
  • Srategy
  • Partner
  • Ecommerce
  • SEO
  • Tips and Tactics

SEO Content Optimization that Matters for Retail Websites

Partner July 23, 2015 Comments
SEO Content Optimization

Optimizing your retail website for international SEO can be a bit like packing your wardrobe for an overseas trip. Certain items are essential for adapting to the new culture and climate. Certain others you’ll bring only if there’s room in your already-overstuffed carry-on.

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  • Content
  • optimization
  • SEO
  • Customer Service
  • Marketing
  • Partners

Leveraging Live Chat for Support: 5 Key Questions Answered

Partner July 22, 2015 Comments
Live Chat Support

With the increasing adoption of live chat as a support channel, more and more companies are wondering if it’s a good fit for them and how they can deliver an exceptional customer experience with chat. BoldChat recently partnered with TSIA on a webinar to answer 5 key questions about why live chat is an important communication channel and how companies can best utilize it for customer support.

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  • Interaction
  • Customer Service
  • Partners
  • Customer Service
  • Tips and Tactics

Is Your Browser Current?

Emily Stark July 21, 2015 Comments
Web Browsers

When we develop new sites or new functionality for clients, it goes through our Quality Assurance department for testing. This team keeps a current set of browsers handy so they can go down the list quickly. Unfortunately, this list is constantly changing as software companies come out with new versions of their browser. The list is comprised of various popular internet browsers and mobile devices.

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  • browser
  • Desktop
  • Customer Service
  • Customer Service
  • Ecommerce

Invisible Customer Service

Tim Ahlenius July 20, 2015 Comments
Invisible Customer Service

Did you ever go into one of those big box stores and try to find something on your own? Then when you are about to give up, you see someone with a name badge on. Ah ha, you think. Now I’ll find what I am looking for. After explaining things to them, they tell you that they are not sure if they have it but they will call in some backup to help with the search. So you wait. The second person arrives and takes you to the location where they think it might be and voila, it’s there but not in the right color, size, style, etc. You end up leaving pretty frustrated with the whole experience and no product in your hand.

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  • Customer Service
  • Customer experience
  • Ecommerce
  • Development

Switching back to Vanilla…JS

Nick Goodrum July 17, 2015 Comments
Vanilla Java Script

Back in the days of the second browser wars, jQuery and other libraries emerged to try and conquer the emerging browsers into a cohesive and easy to use syntax. Around 9 years ago, the Javascript world was quite a buggy and an inconsistent place with Internet Explorer 6 and 7 in play. Firefox was starting to emerge, Netscape Navigator was still around, and Chrome didn’t exist yet. Having to write any decent Javascript that worked cross browser was a nightmare at times. Mootools, Prototype, and jQuery introduced easier cross browser DOM and CSS manipulation as well as convenient animation options. It’s no wonder developers across the globe grabbed these tightly with their calloused, worn out fingers. Many faces were saved from keyboard smashes and the web world hasn’t really let go since.

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  • jQuery
  • java script abstraction
  • vanilla javascript
  • Marketing
  • Tips and Tactics

The Three Greatest Survey Questions

Corte Swearingen July 15, 2015 Comments
The Three Greatest Survey Questions

Google Analytics is a great tool for understanding your website performance metrics and the trends over time. While Google Analytics is great at uncovering what visitors are doing on your site, it is a poor tool for understanding the actual motivations of your visitors.

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  • data
  • google analytics
  • Marketing Strategy
  • Ecommerce
  • Tips and Tactics

Product Recommendations – use them or you’ll be left behind!

Shawn Griffin July 09, 2015 Comments
Product Recommendations – use them or you’ll be left behind

Imagine walking into your favorite retail establishment and the main products showcased are ones in which you have an interest. This is all based on your past shopping at that particular retail outlet and your past purchases in particular. Imagine the time you’d save if everything you’re shopping for was within an aisle or two away!

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  • Users
  • Ecommerce
  • Content
  • Marketing
  • Tips and Tactics

Embracing User-Generated Content

Missy Hildebrand July 07, 2015 Comments
Embracing User-Generated Content

We’ve all seen it. Those artsy posts of your friends’ Frappuccino, the mouthwatering Instagram of a deep dish pizza that makes you want throw your diet out the window. These aren’t annoying or interruptive advertisements (unless your hours away from your lunch break), but just the normal social sharing you see on a daily basis.

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  • Content
  • marketing
  • Marketing
  • Tips and Tactics

Content Marketing in 2015: 6 Important Tips to Give You the Edge

Joe Palko July 01, 2015 Comments
Content Marketing in 2015

With the increasing competition in e-commerce, utilizing online marketing and continually educating yourself on the latest trends has become essential.

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  • Content
  • Marketing Strategy
  • Marketing
  • Tips and Tactics

3 Ideas to Improving Customer Experience

Emily Stark June 23, 2015 Comments
3 Ideas to Improving Customer Experience

Whether you’re building a website for the first time or experienced in the website realm, having a website that works for your user audience is critical. Typically, you take into account your audience’s location, their age, or interests when making website decisions. Google Analytics has an entire section of statistics devoted to your website audience composition. I encourage you to review this periodically to keep current with your existing audience.

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  • Experience
  • Customers
  • audience personas
  • Email
  • Marketing
  • Tips and Tactics

Email Anatomy 101

Missy Hildebrand June 19, 2015 Comments
Email Anatomy 101 Blog Post

In order to graduate high school (however many years ago that was), my classmates and I were required to take a biology class. It was pretty interesting, fun, and maybe slightly disgusting at times. On lab days, students were either wide-eyed and amazed, or cowering in the corner of the class room getting sick. While dissecting fetal pigs and cat eyeballs may not have been your subject, or even helped you in your career, dissecting a good email will reveal the building blocks to creating successful campaigns for your business.

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  • marketing
  • Email
  • Sitecore

Successful First “Dates” With Your Customers

Tim Ahlenius June 11, 2015 Comments
Successful First “Dates” With Your Customers

Your palms are sweaty. You’re nervous. Now that you’ve got the first date with the lovely, bespectacled Jane, what will you say? As a business, you are acutely aware that a customer’s initial impression is the most important one. Like any first date, the last thing you want is an awkward and uncomfortable experience. Thank goodness you invested in Sitecore’s Experience Marketing Platform and can move strategically forward in your courtship with Jane.

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  • Sitecore
  • marketing
  • customer experience management
  • Audiece
  • Development
  • Tips and Tactics

Lost in the World of Pixels, Screens, and Viewports

Nick Goodrum June 11, 2015 Comments
Lost in the World of Pixels, Screens, and Viewports

With all of the devices available now, it may seem that developing and testing is a nightmare for your web project. The amount of screen sizes to think about is a lot more diverse than the older days of mostly 1024px monitors. But what complicates things further is that these devices have different pixel densities. There ends up being more vocabulary and marketing that complicate the subject.

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  • Responsive
  • Website Performance
  • Partners

9 Tips to Ensure Online Transactions Are Secure

Partner June 09, 2015 Comments
9 Tips to Ensure Online Transactions Are Secure

In 2010, e-commerce sales in the United States were nearly $170 billion. In 2015, online shopping is expected to generate $350 billion — and by 2018, that number could rise to $500 billion.

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  • Partner
  • Security
  • Ecommerce
  • Sitefinity

Utilizing CacheManager in Sitefinity for Caching Common Data Across All Pages

Alex Hawley June 05, 2015 Comments
Cache Blog Image

Data caching is a feature that Sitefinity conveniently enables by default. There are numerous settings aimed at providing admins the ability to cache their individual page content, which are labeled as Output Cache Profiles in Sitefinity’s advanced settings.

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  • Partner
  • Sitefinity
  • data
  • Tips and Tactics

Landing Page Videos: Do They Really Help Increase Your Conversion Rate?

Joe Palko June 03, 2015 Comments
Blog Video Landing Page

You've probably come across several landing pages online in which you were greeted with a video. According to studies, websites with introductory videos are able to attract more visitors. However, it doesn't follow that having a video will actually increase your conversion rate.

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  • conversion
  • marketing
  • website
  • Marketing Strategy
  • Partners

See Inside - Google Business View

Partner June 01, 2015 Comments
LCP 360 Blog Photo

What do Hospitals, Barbershops, Hotels, Retail Stores, Supermarkets, Nail Salons, Car Dealerships, and Stadiums, all have in common? They are all starting to utilize Google Business View to drive foot traffic to their business by optimizing their Google + Pages with virtual tours and still photography. Once uploaded the content is directly accessible through the See Inside window on Google and Google Map Searches.

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  • Partner
  • Development
  • Marketing

Why A/B Testing is Important

Missy Hildebrand May 20, 2015 Comments
NEI love Data

We’re big data nerds here at Americaneagle.com. Data gives us insights to answer the who, what, where, when, and why of website interactions. It tells a story of a site’s successes and failures. Data guides our decisions that we hope ultimately lead to favorable outcomes, and it also helps us turn around and start again when we’ve faltered. Data is everywhere, but only truly reveals its value once it’s evaluated, consumed, and ultimately applied.

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  • data
  • testing

Authors

  • Emily Stark
  • Adrian Krzeszkiewicz
  • Corte Swearingen
  • Gabriel Streza
  • Joe Palko
  • Jonathan Dominguez
  • Mike Avello
  • Missy Hildebrand
  • Nick Goodrum
  • Americaneagle Partner
  • Shawn Griffin
  • Staff Blogs
  • Tim Ahlenius
  • Vince Scarlata
  • Alex Hawley
  • Joseph Gustafson