• Google
  • Search Engine Optimization
  • Content

Is it Penguin…or Panda?

Shawn Griffin January 28, 2016 Comments
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In early January, news started to leak out that some changes to the Google Algorithm were going to happen, and many assumed this would be a Penguin update. Then, when many search engine results started to change, it was clear that a Penguin update was NOT the culprit for these new variations. So who..or what…happened to be the true culprit? Panda!

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  • Search
  • Content
  • Panda
  • google
  • SEO
  • Blog
  • Ecommerce
  • Partners
  • Social Media
  • Tips and Tactics

Engage Your Users 24x7 With a 360 Degree Loyalty Program

Partner January 18, 2016 Comments
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Customer loyalty is the key that unlocks long-term e-commerce profitability. For many years now, digital marketers have been searching for ways their existing customer base to buy repeatedly. According to Gartner, 80% of all future customer revenue will come from just 20% of your existing customers. SEO and content competition is the highest it’s ever been, making it harder to retain the customer’s attention. There must be a way to ensure the continued growth of sales, right? Enter the new-age customer retention strategy, driven by a strong website-based 360 degree loyalty program that allows you to continually engage and convert your existing customers. This post will help you understand how this kind of loyalty program can explode your sales.

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  • Ecommerce
  • Loyalty
  • social media
  • Partners
  • Tips and Tactics
  • Ecommerce
  • Blog

3 Ways to Take Control of Your Shipping Costs without Changing Your Current Process

Partner January 15, 2016 Comments
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Before you can save money on shipping, you must first understand how and why you are spending. By understanding how and why you are spending, you are better equipped to negotiate your shipping agreement and save money in the long run. It’s a good idea to enlist the help of an expert when reviewing your contract to find ways to save.

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  • Ecommerce
  • shipping savings
  • shipping
  • Marketing
  • Tips and Tactics

Online Marketing Trends to Consider for 2016

Missy Hildebrand December 30, 2015 Comments
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It seems like every time you log on the internet there’s a new marketing trend emerging. While it can be overwhelming to keep up with what’s new, it’s critical to understand which trends are worth your while and appeal to consumers. After all, they’re the ones you’re trying to connect with. So here’s a few key marketing trends your business should consider to kick off your marketing plans for the New Year.

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  • Trends
  • 2016
  • New Year
  • Marketing Strategy
  • marketing
  • Content
  • Partners
  • Sitecore
  • Tips and Tactics

A Thousand Tiny Butlers

Tim Ahlenius December 29, 2015 Comments
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Amazon.com does it right. They hired a thousand tiny butlers to serve up personalized recommendations that are appear right before your eyes. These minuscule servants work hard trying to anticipate your future wishes and skillfully suggest what to purchase. Okay, so maybe they really didn’t hire a thousand tiny butlers but they did figure out the undeniable benefits of personalized marketing and how it can dramatically boost their sales. Sitecore understands this too. That’s why they created the capability to integrate personalization into your marketing efforts.

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  • Content
  • Sitecore
  • personalization
  • Security
  • Partners
  • Hosting & Security

Global DDoS Attacks on the Rise [Report]

Partner December 08, 2015 Comments
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DDoS (distributed denial of service) attacks continue to be a significant problem for online businesses. In addition to the threat of financial losses, they can also irrevocably damage critical client relationships. Today, the wide availability of DoS tools and services that enable execution of DDoS attacks has lowered the bar for perpetrators, creating a reality where every online business is a potential target. If your company has a web presence, the need for reliable mitigation solutions and a strategic planning has never been more important.

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  • Incapsula
  • DDoS
  • Security
  • Cybersecurity
  • Ecommerce
  • Marketing
  • Tips and Tactics

Preparing for a Busy Monday after Thanksgiving

Shawn Griffin November 23, 2015 Comments
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We’re just about there…only a few more days. Thanksgiving, you ask? No. Okay, I know – you’re talking about Black Friday. Nope, wrong again. I’m talking about something that is much, much more important than both of those days - Cyber Monday!

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  • Planning
  • Ecommerce
  • Cyber Monday
  • Holidays
  • Sitecore

The Ripple Effect

Tim Ahlenius November 18, 2015 Comments
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It is one thing when you make decisions that affect your life. It is another thing when you are making decisions that affect Jane, your better half. The cascade effect of a bad or uninformed decision can sometimes be felt for days, months, or years afterwards. Hopefully you will learn from your mistakes and Jane will be a forgiving soul. But if you are smart about it, you will research and get feedback from others in your situation. You will look for guidance and use the provided wisdom to make the right decision. Your efforts will pay off as your decision-making skills flourish and you grow closer together in your relationship while navigating any bumps in the road.

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  • website
  • marketing
  • Sitecore
  • Mobile & Responsive Design

Gadget Guide: Will the Light L16 Help Your Marketing Goals?

Joseph Gustafson November 11, 2015 Comments
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The keys to social media success hinge on media. Being quick on the trigger, and fast on the post helps distribute content, and make your page come alive. However, with all quality photography, the learning curve and accessibility is always something to overcome. Light aims to change that with the L16.

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  • photography
  • Mobile

Simplify your checkout experience with Pay with Amazon

Partner November 09, 2015 Comments
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Pay with Amazon helps grow your business by extending the Amazon checkout experience to your site and apps, making it simple for hundreds of millions of customers around the globe to check-in and check out using information stored in their Amazon account. It’s familiar and trusted and doesn’t require customers to create new accounts and passwords. Americaneagle.com and Amazon Payments have teamed up to provide a simple integration so you can get up and running fast.

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  • Ecommerce
  • payment
  • Amazon Pay

Authors

  • Emily Stark
  • Adrian Krzeszkiewicz
  • Corte Swearingen
  • Gabriel Streza
  • Joe Palko
  • Mike Avello
  • Missy Hildebrand
  • Nick Goodrum
  • Americaneagle Partner
  • Shawn Griffin
  • Staff Blogs
  • Tim Ahlenius
  • Vince Scarlata
  • Alex Hawley
  • Joseph Gustafson